C9 Hotelworks' 2026 report finds Thailand holds 26% of Asia's branded residences supply, with 13,124 launched units worth THB205bn, led by Bangkok, Phuket, and emerging resort markets.
C9 Hotelworks research shows Bangtao's pipeline includes 9 hotels (1,640 rooms) and 9 branded residences (1,649 units), with Marriott, Hilton, IHG, Dusit and Central Group driving a shift from beach resort to year-round lifestyle district.
Rosewood Bangkok announces the appointment of Fabio Nompleggio as Executive Chef, marking a new era of culinary expression shaped by Italian heritage, global experience, and Rosewood's 'A Sense of Place' philosophy.
Lighthouse appoints Jan Hansen, former Agoda Global Head of Connectivity Partnerships, as VP of Growth for Asia Pacific as it pushes an AI-first product strategy in the region.
IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, has today announced a management agreement with Phuket HA 2 Co., Ltd, a leading real estate developer in Thailand for voco Phuket Patong, marking the rapid expansion of the brand in Thailand following the brand debut in Bangkok last year, and four in the pipeline signed in quick succession.
BWH Hotels, the global hospitality enterprise comprised of WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels, announces the opening of Aiden Surawong Bangkok, a stylish new boutique hotel nestled in a culture-rich part of Thailand’s capital city. This milestone marks the debut of the edgy, design-led Aiden brand in Southeast Asia.
Minor Hotels is rebranding Anantara Vacation Club to Minor Vacation Club to reflect expanded access across its full portfolio, with two new Club Resorts launching in Japan later this year.
The Bangkok property, formerly Maitria Mode Sukhumvit 15, deployed Shiji's cloud-based PMS, POS, and reputation tools to support its relaunch as a Thai lifestyle hotel.
VLC Group, owner of multiple Phuket hotels including Marriott properties, will develop NLCS Phuket as a premium boarding school for Thai and international families.
Centara introduces signature touchpoints including sleep rituals, family activities, and local cultural collaborations across its Thailand-based hotel portfolio.
The Asia-Pacific hospitality company plans to grow from 49 to 75+ properties by 2030 with THB 5.5 billion investment over three years.
OUTRIGGER Hospitality Group announces the opening of OUTRIGGER Phi Phi Island Resort in Thailand, welcoming its first guests and joining OUTRIGGER's Thailand portfolio alongside properties in Koh Samui, Khao Lak and Phuket. Set within the protected boundaries of Hat Noppharat Thara-Mu Ko Phi Phi National Park, the resort offers 63 suites and villas on a stretch of coastline where limestone cliffs rise from jade-green water, coconut palms line a white-sand beach and the Andaman Sea sets the rhythm of each day.
Centara ranked among Thailand's top brands for sustainability perception in Brand Finance's 2026 index, placing third in environmental and second in social/governance categories among Thai hotels.
Minor Hotels signs two Thai resort properties in partnership with Rasa Group, marking Colbert Collection's Asian debut on Koh Samui and adding Avani Koh Phangan.
The restaurant, located in Hilton Hua Hin Hotel, deployed the new POS system to handle high-volume dining and retail operations more efficiently.
Sri Panwa Phuket deploys Canary's platform for AI-powered communication and seamless arrivals at the top-ranked luxury resort in Thailand.
Centara Hotels Resorts promotes Thailand as a stable travel destination amid global uncertainty, highlighting safety standards and cultural experiences.
The Thai hotel group replaced its WebBuilder platform with Amadeus technology across 15 properties to support direct bookings and a four-brand relaunch.
Dusit International, one of Thailand’s leading integrated hospitality companies, has appointed Marc Handl as Managing Director of Dusit Thani Bangkok, its reimagined luxury hotel overlooking Lumpini Park in central Bangkok, alongside Dusit Residences and Dusit Parkside, two upcoming luxury residential offerings managed by Dusit. All three form part of Dusit Central Park, one of the city’s most significant mixed-use developments, which also includes a retail centre, an office tower, and one of Thailand’s largest rooftop parks in the heart of the capital.
Centara and OR will invest THB 700 million to develop six budget hotels adjacent to PTT stations, with 69-120 rooms priced from THB 800-1,300 per night.