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Students at Les Roches Take on the Challenge of Creating a Startup in 48 Hours
Press Release

Students at Les Roches Take on the Challenge of Creating a Startup in 48 Hours

Last week marked the fourth edition of the Spark Innovation Hackathon for 60 students specializing in Entrepreneurship in their BBA in Global Hospitality Management program at Les Roches. The event was organized in collaboration with We Tangible, a ...

Les Roches Global Hospitality Education
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Students at Les Roches Take on the Challenge of Creating a Startup in 48 Hours24 October 2023Les RochesVirtual Reality
Students at Les Roches Take on the Challenge of Creating a Startup in 48 Hours
The Hospitality Industry in the Era of Web3: A Transition Towards Digital Transformation
Opinion

The Hospitality Industry in the Era of Web3: A Transition Towards Digital Transformation

The emergence of Web3 technologies has ushered in a transformative wave across various industries, with luxury brands taking the lead in adopting these innovations. According to a recent study conducted by CoinGecko, 37% of apparel and luxury goods ...

Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Travel Singularity
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Virtual Reality
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Simone Puorto
by Simone Puorto
21 September 2023Travel SingularityVirtual Reality
The Hospitality Industry in the Era of Web3: A Transition Towards Digital Transformation
Take Off! Challenge 2023: Turning to the Next Generation of Digital Wizards for AI-enhanced Travel Experiences
Press Release

Take Off! Challenge 2023: Turning to the Next Generation of Digital Wizards for AI-enhanced Travel Experiences

Accor’s 2023 edition of the TakeOff! Student Challenge asked young people to take part in the future of hospitality ౼ and the results were inspiring. Meet the next generation of leaders behind this year’s winning project and discover their unique ap...

Accor
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Awards and Accolades
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Innovation
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Take Off! Challenge 2023: Turning to the Next Generation of Digital Wizards for AI-enhanced Travel Experiences20 June 2023AccorVirtual Reality
Take Off! Challenge 2023: Turning to the Next Generation of Digital Wizards for AI-enhanced Travel Experiences
Mixed Reality Glasses as The Future Metaverse Business in Hospitality Marketing
Opinion

Mixed Reality Glasses as The Future Metaverse Business in Hospitality Marketing

The buzzword "Metaverse" has become viral globally when Facebook announced its new name "Meta" in late 2021. It is predicted that in the next few decades, the metaverse is the emerging disruptive technology that will revolutionize customers’ experie...

Wei Wei
Wei Wei
Associate Professor, University of Central Florida
UCF
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Sales & Marketing
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Wei Wei
by Wei Wei
12 June 2023UCFVirtual Reality
Mixed Reality Glasses as The Future Metaverse Business in Hospitality Marketing
Opinion

Re-Imagining Hotel Marketing: Unlocking New Revenue Streams With Next-Gen Technologies

As the hospitality industry becomes more competitive, the role of the sales and marketing department has never been more crucial. Add in the ever-improving sophistication of revenue optimization and you truly have a fast-moving evolution of the over...

Dr. Anil Bilgihan , Ph.D.
Dr. Anil Bilgihan , Ph.D.
Associate Professor at Florida Atlantic University, College of Business
Florida Atlantic University (FAU)
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Sales & Marketing
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Dr. Anil Bilgihan , Ph.D.
by Dr. Anil Bilgihan , Ph.D.
7 June 2023Florida Atlantic University (FAU)Virtual Reality
Florida Atlantic University (FAU)
Press Release

UNWTO and Les Roches Global Accelerate Tourism Innovation and Entrepreneurship

Throughout May, the 15 winners of the UNWTO Awake Tourism Challenge were given the opportunity to take part in the Acceleration program offered by Spark, Les Roches Hospitality School, at Crans-Montana, the Swiss Campus of the school. The accelerati...

United Nations World Tourism Organization (UNWTO)
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Innovation
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National & International Policy
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UNWTO and Les Roches Global Accelerate Tourism Innovation and Entrepreneurship30 May 2023UNWTOVirtual Reality
UNWTO and Les Roches Global Accelerate Tourism Innovation and Entrepreneurship
Les Roches supports the incubation of startups rewarded by the World Tourism Organization
Press Release

Les Roches supports the incubation of startups rewarded by the World Tourism Organization

Les Roches in Crans-Montana and Spark, its innovation center dedicated to the hospitality industry is abuzz this Thursday with the presentation to investors of the winning startups in the second edition of the Awake Tourism Challenge, an internation...

Les Roches Global Hospitality Education
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Hotelschools | Universities
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Les Roches supports the incubation of startups rewarded by the World Tourism Organization25 May 2023Les RochesVirtual Reality
Les Roches supports the incubation of startups rewarded by the World Tourism Organization
Press Release

Radisson Hotel Group enters next phase of digital transformation with pioneering immersive experiences and localization

Radisson Hotel Group has launched the next phase of its comprehensive digital transformation with the introduction of a successful customer-first and innovative digital strategy based on immersive and localized experiences. Thanks to advanced hotel ...

Radisson Hotel Group (RHG)
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Sales & Marketing
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Brand Marketing
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Blockchain, Crypto, NFT, Metaverse
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Radisson Hotel Group enters next phase of digital transformation with pioneering immersive experiences and localization14 April 2023Radisson Hotel GroupVirtual Reality
Radisson Hotel Group enters next phase of digital transformation with pioneering immersive experiences and localization
Opinion

Artificial Intelligence in hospitality

In 2023 it was expected that Spain would see a 30% increase year-on-year in investment in Artificial Intelligence (AI), but as we approach the end of Q1 this forecast has already been exceeded and could even be doubled by year-end. The reason? Open ...

Carlos Díez de la Lastra
Carlos Díez de la Lastra
Global CEO Les Roches
Les Roches
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Hotelschools | Universities
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Carlos Díez de la Lastra
by Carlos Díez de la Lastra
20 March 2023Les RochesVirtual Reality
Les Roches Global Hospitality Education