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Opinion

5 key elements to look at when creating your hotel’s website

In today's digital age, being visible online is the number one priority. Creating the right website for your hotel has become the most essential task in marketing strategy. Before you can be online, you will need to choose a technology solution part...

Andrew Gogus
Andrew Gogus
Community Manager at HotelRunner
HotelRunner
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Sales & Marketing
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CRM & Loyalty
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Search Marketing
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Content Marketing
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Andrew Gogus
by Andrew Gogus
27 September 2021HotelRunnerSearch Marketing
HotelRunner
Supplier News

Stand out. Increase Bookings.

Watch: Stand out. Increase Bookings.Webinar held Sept 22. Brought to you in partnership with Tripadvisor and Scandic Hotels. The webinar panel spoke in-depth insight into current metasearch and travel behaviour, looking at how hotels can stand out i...

Marketing Services by DerbySoft
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Revenue Management
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Search Marketing
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Digital Marketing
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Big Data
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Stand out. Increase Bookings.24 September 2021Marketing Services by DerbySoftSearch Marketing
Stand out. Increase Bookings.
Hotel Bookings - What is the Guest's Decision-Making Process?
Opinion

Hotel Bookings - What is the Guest's Decision-Making Process?

In today’s highly competitive online travel marketplace, it is vital that hotels understand who their consumers are and what their decision-making process entails when making hotel bookings.

Ines Barreiros
Ines Barreiros
Digital Marketing Manager at GuestCentric
GuestCentric Systems
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Sales & Marketing
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Guest Experience
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Ines Barreiros
by Ines Barreiros
13 September 2021GuestCentric SystemsSearch Marketing
Hotel Bookings - What is the Guest's Decision-Making Process?
Opinion

Google Hotel Ads shaking up balance OTA market share vs Direct Sales via Meta-Search

Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms...

Patrick Landman
Patrick Landman
CEO & Founder at XOTELS
Xotels
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Revenue Management
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Digital Marketing
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Advertising
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Patrick Landman
by Patrick Landman
17 August 2021Xotels Search Marketing
XOTELS
Opinion

The Brave New World of Booking Direct

Over much of the last decade, OTAs (online travel agencies) have become the most common way that people book hotels. These companies streamlined the booking process and added convenient features (such as easy price comparison) at a time when most ho...

Grace Azcarate
Grace Azcarate
Marketing Manager, EMEA & APAC at Cendyn
Cendyn™
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Online Travel Agencies (OTA)
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Search Marketing
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Digital Marketing
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Content Marketing
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Grace Azcarate
by Grace Azcarate
12 August 2021Cendyn™Search Marketing
Cendyn™