Revinate, the software as a service (SaaS) company that helps hotels transform guest data into revenue, today shared a look-back at achievements that occurred during the 2018 calendar year. Serving the hospitality industry since 2009, Revinate moves into its 10th year in a position of tremendous strength from both a company and product perspective.

In 2018, Revinate made significant investments in product and engineering, hiring Jason Standiford as VP of Engineering and promoting Dan Hang from Chief Product Officer to President and Chief Operating Officer. The team hit a major milestone by moving all its products to Amazon Web Services, bringing exceptional global performance, security, scalability, and pace of innovation. The company also made an early and strong commitment to the GDPR, building the necessary tools into its products and educating customers on the new policies.

Major updates were made to Revinate Guest Feedback, including Department Scores, Segmented Surveys, Survey Sentiment Analysis, and a refreshed mobile app to help hoteliers on the go. Enhancements to Revinate Marketing included the release of Database Insights, the Image Library, Guest Preferences, Advanced Upsell Reporting, and Benchmark Reporting. Finally, Revinate launched a full suite of group-level functionalities, empowering corporate marketing leaders to easily manage, measure, and optimize performance.

In 2018, Revinate announced a partnership with Duetto to enhance the power of Revinate Marketing. Now, joint customers can use Duetto's platform and its Open Pricing application, GameChanger, to dynamically price upsells and upgrades driven through Revinate Marketing. The real-time pricing solution enables personalized offers to maximize conversion and revenue.

Finally, the company made executive leadership changes this year to recognize strong performance and better align the team with strategic objectives for 2019. In addition to the hiring of Standiford and promotion of Hang, Karen Stephens was promoted from VP of Customer Success to Chief Revenue Officer and Rani Croshal was promoted from Senior Director of Customer Success to VP of Customer Success. In addition, Kelly Robb was promoted from Senior Director of Marketing & Growth to VP of Marketing & Growth.

Revinate's Co-Founder and CEO Marc Heyneker says, "In 2018, we continued to deliver on our promise of being first in the industry for innovation and customer service. I am thrilled with how we ended the year and am looking forward to another record-breaking year in 2019."

Today, hoteliers in more than 135 countries use Revinate to manage guest feedback and guest marketing. They are supported by a global Customer Success team that provides 24/7 service and speaks more than 20 languages to provide the best support in the industry. Customers rank Revinate as the #1 CRM and Email Marketing Solution on Hotel Tech Report.

About Revinate

Revinate is a direct booking platform that leads the hospitality industry in driving direct revenue and increased profitability.

Our products and our people combine to give hoteliers the superpowers they need to crush their goals. With Revinate, hoteliers shift share away from OTAs and drive tangible results across an individual property or a portfolio. Our industry-leading, AI-powered customer data platform collects, unifies, and synthesizes data to give hoteliers a foundational advantage.

Hoteliers gain critical intelligence — guest lifetime spend, stay preferences, ancillary revenue, and more. With Revinate's Rich Guest Profiles™ data, hoteliers don't need to guess who their most profitable guests are or struggle to drive conversions across email, voice, messaging, and digital channels.

Revinate's direct booking platform and omnichannel communication technology powers 950+ million Rich Guest Profiles across 12,500+ hotels to drive over $17.2 billion in direct revenue.