I believe hospitality’s old friend and foe Google will be the single biggest opportunity in hotel digital marketing going in 2023, and here is why:

As we do every year, we offer our take on the top 10 trends we see playing out in the hospitality world next year:

Following the challenges of the preceding two years, 2022 saw travel resume at record-breaking levels, and hotels worldwide reaped the rewards.

As well as being a member of our expert guest faculty, Mariana Palmeiro is a consultant to the global hospitality industry, specializing in the spa, wellness and health segments.

This month a new Expo representing innovation in the hotel and hospitality industry took place in London.

As of today, we are only weeks away from 2023. It’s almost hard to believe after the trials and tribulations that largely defined 2020, 2021, and the beginning of 2022.

In less than 85 days, 2022 will come to a close as we usher in 2023. It’s hard to believe the speed at which this year seemed to pass, a stark (but welcomed) contrast to the two years spent in relative stillness due to the pandemic.

Over the past decade, the short-term rental industry has taken the world by storm, affecting not just where people stay while traveling, but also how they vacation in general.

Today’s traveler’s journey is more fragmented than ever. With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating.

LinkedIn is currently the most important professional social network in the world with more than 830 million users, over 50% of whom are between 25 and 34 years old.

Digital disruption represents a transformation that is caused by emerging digital technologies and business models. These innovative new technologies and models can impact the value of existing products and services offered in the hotel industry.

Princess Cruises has created a device that unlocks a world of possibilities for cruise guests. The device is called Medallion, and it is a chip that can be worn as a necklace or bracelet that allows a guest to customize their experience.

2022 is the year of automation. From self-driving cars to chatbots, everything is getting smarter and automated. From self-driving cars to chatbots, everything is getting smarter and automated.

Google just announced that it would be launching a new search algorithm update over the next few weeks, enabling people to find high-quality content.

Hotel owners and managers are always looking for ways to reduce their energy consumption. They have a lot of things to worry about, but one of the most important things they can do is to understand what is the biggest energy hog in their hotel.

Despite continued gains in occupancy and revenue in the past 18 months, the hospitality industry still struggles with persistent and sometimes critical labor shortages.

Travel—by its very nature—promotes a greater understanding of people from different walks of life. Yet while the travel industry has made some strides toward becoming more inclusive, diverse, and accessible, there’s still work to be done.

All-inclusive resorts, as the name suggests, typically provide guests with bundled services and amenities ranging from accommodation, multiple dining options with unlimited meals and beverages in most cases, to spas and various sports, entertainment, and cultural activities as part of the pre-paid resort rate.

As customer expectations continue to evolve, customer service trends are adapting at pace. Businesses from all industries must keep up with emerging customer service experience trends to meet customer expectations and foster better customer relationships which is critical for remaining competitive in the respective market.

For an optimal casino resorts guest experience, freedom, fun, comfort are the watchwords for success. This hasn’t changed all that much since the industry began.

In just over a week, the hospitality industry will descend upon Orlando, Florida, to partake in what has become – unequivocally – our industry’s biggest annual event: The Hospitality Industry Technology Exposition and Conference (HITEC).

Eco-friendly as it pertains to lodging has been segmented into eco-hotels, eco-tourism and eco-resorts and eco-lodging.

Just the other night, my wife and I joined some friends for a nice dinner. The server, who may still have been in high school, was taking our order.

Hoteliers spend a lot of time training hotel staff and ensuring their property is clean and welcoming. But when it comes to maximizing profits, breakfast can be an overlooked revenue booster.

The traveler mindset is changing, and sustainable travel has emerged as a growing trend as travelers hope to lessen the environmental impact of tourism (or overtourism, in some cases).

Most hotel marketers will agree that in today's fast-paced and attention-deficit online environment, we have less than a few seconds to make a memorable first impression.

The hospitality industry has undergone a seismic transformation since 2020. This period of change is set to continue through 2022 and 2023, with shifts in demographics and technology, and the post-pandemic transition to a new normal all playing decisive roles.

I will discuss how hospitality operations might evolve resulting in potential changes to organizational structures and human resource practices such as selection, training, job descriptions, job specifications, and other related aspects.

Before the hospitality industry was plunged into a period of prolonged uncertainty amidst the COVID-19 pandemic, we witnessed a collective push towards an industry-wide culture of enhanced safety.

Welcome to the 9th edition of the annual HVS Serviced Apartment report! We are excited to continue sharing our insights and experience from this growing sector.

The hotel business is a form of retail business. Every day we must balance our revenues with our settlements, just like you would if you owned a store.

In “normal” years, the hospitality industry spends, on average, less than 2.5% of net room revenue on IT, telecom and IT personnel payroll/benefits.

For years, many in the hotel industry have talked about Attribute Based Selling (ABS). It has been discussed at conferences and in webinars with many claiming it is the way of the future that looks like the way of the past, while other claim it is currently in action out in the market.

Looking back on 2021, I am proud to see how much hotels have once again pulled together and grown through waves of change and uncertainty.

The hospitality world is working hard to find its feet after a turbulent 18 months. It’s no secret that technology will play a central role in getting to grips with new feeder markets through targeted marketing and optimizing distribution, to achieve sustained revenue and profit performance improvement.

During 2021, vaccines and booster shots paved the way for a brief return to some semblance of normalcy, however as we enter 2022 the nearly two-year global health crisis is not over.