SLH Selects The Hotels Network to Boost Brand Channel Conversion

Small Luxury Hotels of the World™ (SLH), a community of 520 independently spirited hotels around the world, has partnered with The Hotels Network (THN), ​​a full-stack direct growth platform for hotels. The SLH team will utilize THN’s product suite to track price disparities in real-time, show website visitors the many benefits of booking with SLH, promote the accolades of their properties, and highlight their complimentary loyalty program, Invited. This time-efficient solution will allow them to personalize their hotel website users’ experiences with tailored messages, proven to boost brand channel performance by increasing website conversion and revenue.

THN’s international team of hospitality specialists with a deep expertise in conversion optimization is the perfect match for SLH, in order to boost their brand channel performance. THN’s founder, Juanjo Rodriguez, commented, “We’re happy to extend SLH’s vision of tailor-made experiences with personal messaging for their potential bookers, from the moment they arrive on the website. SLH has the highest standards for their hotels, and we’re glad we can offer them top-tier personalization to aid in communicating these values.”

THN’s Conversion and Personalization features will grant SLH complete flexibility to make changes to their website anytime, anywhere. SLH will benefit from:

• Real-time price comparison to ensure the brand is able to offer the best rate to their guests, personalized by displaying the most relevant of 25+ OTAs determined by visitor IP address
• OTA price disparity tracking in real-time, down to the exact user search query
• Extensive set of messaging options to deliver personalized messages to website and booking engine visitors
• Advanced analytics to gauge visitor reactions for website messaging optimization
• Dedicated customer support team to assist in their success every step of the way

To understand the effectiveness of THN’s price comparison feature on the SLH website, the brand tested the impact of the tool by conducting an A/B test on their website. The price comparison tool is utilized on their brand channel to allow visitors to compare SLH’s booking rates against OTAs without exiting the website. After one month, SLH experienced a 33% increase in conversion of website visitors that were shown THN’s tool.

Richard Hyde, Chief Operating Officer at SLH, said of the partnership, “We value the quick and seamless integration THN offers when a new hotel joins our brand, as well as the real-time reports that help us monitor price disparities and allow us to take immediate action to ensure we maintain our Best Rate Promise.”

THN’s features work hand-in-hand with SLH’s vision to offer personalized communication to each of their potential guests on their brand channel, as well as provide continued reassurance that their website visitors are being offered the best possible price and perks, leading to an increase in their website conversion and revenue.

About Small Luxury Hotels of the World™

Small Luxury Hotels of the World™ (SLH) is the most desirable community of independently minded travelers and independently spirited hotels in the world. We turned the luxury boutique hotel into a phenomenon and selected the distinctive, the diverse and the downright delightful. People, places and experiences with individual character, intimate charm and inherent class. We've personally visited, vetted, and verified over 520 hotels in more than 90 countries. We are envisioning a future where people experience the world with intention, experience its intensity and protect its integrity. Be part of the community - join us at: www.slh.com/traveltrade, call or email the Small Luxury Hotels of the World VIP Desk. Click here to view a full contact listing by country.

About The Hotels Network

The Hotels Network is an inventive technology company working with over 20,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.

In addition to price comparison, reviews summary, and a suite of personalization options, THN's Direct AI Suite is deeply integrated in their platform, from predictive analytics to generative AI. Predictive Personalization uses machine learning to predict user behavior and automatically tailor messaging and offers for each user. BenchDirect's benchmarking tool provides unmatched competitive data for the direct channel. Recent innovations include KITT, an AI-powered receptionist, and Loyalty Lite, a seamless guest login tool for personalized booking experiences.

THN is proud to have been recognized for the company's product innovations, rapid growth, and unique workplace culture for the second year in a row, most recently named the Best Direct Booking Tool for 2024 in the prestigious HotelTechAwards.

For more information about THN, visit https://thehotelsnetwork.com/en or contact [email protected].