Munich, July 2, 2024 - TrustYou, a global leader in guest feedback and reputation management solutions, is proud to announce the launch of its groundbreaking Customer Data Platform (CDP). This new AI-powered platform is designed to revolutionize how businesses in the hospitality industry leverage customer data for business intelligence, marketing, and messaging.

TrustYou’s CDP offers a comprehensive solution for automatically unifying customer profiles and purchase behaviors, turning valuable data into actionable insights. By integrating data from multiple sources, including PMS systems, surveys, and communication tools, the platform provides a single source of truth for customer information and serves as a key data hub for multiple teams to gain insights, target audiences for marketing, and message customers on multiple channels. Key features include:

  • Unified customer profiles: AI-powered merging of customer data from various sources into single, comprehensive profiles.
  • AI-driven insights into audiences: Utilize advanced AI to gain deep insights into a wide range of audience behaviors and preferences.
  • Personalized marketing: Target the right audience by connecting audiences with best-of-breed email marketing tools like Mailchimp, Google/Meta Ads, and more, and measure the ROI of that audience over time.
  • Real-time data integration: Connect with PMS and other systems in real-time, out of the box ready within minutes.
  • Event-based transactional communication: Automate communication with predefined audiences after booking, pre-stay, during-stay, and post-stay using email, SMS or WhatsApp.
  • Comprehensive BI: Access detailed insights on revenue, bookings, and customer behaviors across the hotel portfolio and channels.

"Our new Customer Data Platform is a game-changer for the hospitality industry," said Benjamin Jost, CEO and Co-Founder of TrustYou. "By connecting all relevant data sources like PMS and surveys for hospitality, applying an AI-powered unification and BI platform on top of it, and then connecting again with best-of-breed marketing and communication channels, we now empower hospitality businesses to get a much richer and easier to manage tool set to enhance their marketing efforts, improve customer experiences, and ultimately drive revenue growth for a lower price point." 

The CDP launch underscores TrustYou's commitment to helping make customers happy by transforming reviews into personalized experiences, uncovering audiences for marketing, and engaging with the speed of AI.

For more information about TrustYou's Customer Data Platform and to request a demo, visit www.trustyou.com

About TrustYou

TrustYou's mission is to help make customers happy. Happy customers are loyal, spend more, and talk positively about their experience. To achieve this goal, TrustYou turns insight into impact with three category-leading platforms:

  • The Customer Experience Platform (CXP) helps to improve quality and rankings based on surveys and reviews across the web, respond to all feedback with the help of AI, and actively market your reputation.
  • The Customer Data Platform (CDP) helps to merge customers' footprints into single profiles, understand your audiences, market to them, and measure the success of campaigns and messages.
  • The chatAI platform helps to provide answers faster than humanly possible, ensure personalized recommendations for more bookings, and lower operational costs.

Learn more at www.trustyou.com.

Alisa Kellermann
Press Contact