Stephanie Smith, CEO of Cogwheel Marketing & Analytics, emphasizes the importance of hotels owning their online presence to maximize performance.

She explains why hotels should control their websites and social media channels, allowing them to collaborate with the best-suited agencies for specific needs like SEO, performance marketing, and PR.

Stephanie advocates for transparency and trust in agency-client relationships, highlighting the long-term benefits of clients owning their digital assets and being fully informed about their online marketing strategies.

About Cogwheel Marketing

Cogwheel®️ Analytics is a hotel digital marketing reporting and business intelligence tool for hotel management companies and ownership groups of both branded and independent hotels. It aggregates data from multiple sources to allow companies to identify trends and opportunities, in both portfolio and individual hotel level views. It provides an online scorecard with benchmarks against other hotels to identify gaps in your total online presence, similar to a STAR report. With one-click reports, owners and operators can understand the efforts made towards gaining more exposure across the customer journey. Unlike most tools in the hospitality industry, Cogwheel Analytics primarily focuses on booked revenue, not consumed, to map the various data points up to the point of conversion. Sample data points include channel mix, website performance, social media and paid efforts including OTA Ads, MetaSearch and Google SEM.

Stephanie Smith
Founder and Digital Matriarch
+1 540 239 1052
Cogwheel Marketing

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