Stephanie Smith, CEO of Cogwheel Marketing & Analytics, emphasizes the importance of hotels owning their online presence to maximize performance.

She explains why hotels should control their websites and social media channels, allowing them to collaborate with the best-suited agencies for specific needs like SEO, performance marketing, and PR.

Stephanie advocates for transparency and trust in agency-client relationships, highlighting the long-term benefits of clients owning their digital assets and being fully informed about their online marketing strategies.

About Cogwheel Marketing

Cogwheel Marketing™️ is a full service digital marketing agency specializing in branded hotels, first leveraging brand systems then coupling that with supplemental strategies to maximize total online presence. Their reporting and business intelligence tool, Cogwheel Analytics, aggregates data from multiple sources to allow companies to identify trends and opportunities in their online presence. Our defined processes ensure the best positioning for your hotel against the competitive set and against other hotels of the same brand. Let us work with your sales and revenue management teams to identify and close the gaps and target your ideal guests.

Stephanie Smith
Founder and Digital Matriarch
+1 540 239 1052
Cogwheel Marketing

View source