Amadeus launched its Travel Advertising Platform at its Nice summit, using AI and an Accenture-built agentic framework to shift hotel and airline ad spend from reactive optimization to forward-looking, cross-channel demand orchestration.
HFTP and RX will launch HITEC Paris on November 5, 2026, co-located with EquipHotel Paris at the Paris Expo Porte de Versailles, targeting European hospitality technology professionals.
Accor's 5-year program targets 100+ resource-saving solutions by 2030, starting with water efficiency in 2026 via a partnership with non-profit Water Unite to pilot scalable solutions across its global hotel network.
Paris hotel occupancy hit a 10-year high of 78% in 2025, with RevPAR up 3% and investment activity spanning from budget to luxury segments.
The 54-suite vessel launches in Saint-Nazaire with maiden voyage from Marseille in June, competing against Ritz-Carlton and Four Seasons yacht collections.
Zannier Île de Bendor, one of Europe’s most highly anticipated openings, is now open, unveiling a new chapter for the storied private island off the coast of Bandol in Provence. Following a meticulous five-year transformation, the revived 93-key destination intertwines heritage and modernity, positioning the seven-hectare isle as the new social, culinary and wellness capital of the French Riviera.
COMO Hotels and Resorts reintroduces one of the French Riviera’s most storied addresses with the opening of COMO Le Beauvallon. Once a celebrated Belle Époque palace, the 42-room landmark has been meticulously reimagined as a refined Riviera sanctuary—where historic grandeur, considered design and thoughtful gastronomy converge in effortless harmony.
Greater Paris hotel investment volume reached €1.9 billion in 2025 with 75 properties traded, while RevPAR held steady at €115.7.
CoStar data shows Fashion Week and concerts drove record March performance, with ADR reaching €438 and occupancy hitting 88%.
Four Seasons Hotel George V, Paris announces the appointment of Edouard Lapasset as Hotel Manager.
Hotel Byblos, part of family-owned Floirat Signatures, will reopen for the season on April 22, 2026. In keeping with the hotel's unique design in the heart of Saint-Tropez, it has appointed acclaimed architect Laura Gonzalez and designer Wanda Jelmini to renovate eight suites and four rooms respectively. The hotel will also introduce a new fitness centre, fitted with state-of-the-art equipment from Technogym, two new treatments at Byblos Spa by Sisley; as well as a new exclusive collection of curated items on Hotel Byblos' e-boutique, and a new on-site boutique located in the heart of the hotel.
Villa Colette, a 28-room luxury hotel designed by Philippe Starck, partners with Influence Society for website development and paid advertising strategy.
Mandarin Oriental is pleased to announce the appointment of Vincent Poulingue as General Manager of Mandarin Oriental, Paris, effective 18 May 2026.
La Citadelle Vauban of Belle-Île-en-Mer, one of the most remarkable heritage landmarks along the French coastline and a true emblem of the island, will become the first Emblems Collection property in France, joining Accor's newly launched ultra-luxury boutique hotel collection.
Adagio, the European leader in aparthotels, announces the opening of a new Adagio Access in Villeneuve-d’Ascq, in the Lille metropolitan area. Located in the heart of the La Maillerie district, the property officially opened its doors on March 17, 2026. This new opening marks a further step in the development of the Adagio network in France, which now comprises of 84 aparthotels, and strengthens its presence in the Hauts-de-France region. This is the third location opened as part of the strategic partnership established with Sergic in 2025.
The 8-guest floating villa will join Belmond's French riverboat fleet in summer 2026, featuring Michelin-starred dining and bespoke Burgundy wine experiences.
Some places need no introduction. COMO Le Beauvallon is one of them. Inaugurated in 1914 on the shores of the Gulf of Saint-Tropez, it was one of the first Belle Époque palaces on the French Riviera, witnessing a century of glamour, artistic allure and the golden age of Mediterranean leisure. After closing in 2008, its quiet slumber only deepened its mystique.
As COMO Le Beauvallon prepares to reopen on 24 April 2026, COMO Hotels and Resorts has announced that Chef Yannick Alléno will lead and define the property’s entire culinary identity, marking a major milestone in the rebirth of one of the French Riviera’s most storied Belle Époque estates.
Hôtel de Crillon, A Rosewood Hotel is excited to announce the appointment of Alan Taudon as Executive Chef, effective June 1, 2026. Currently at the helm of a two-Michelin-starred restaurant within a Parisian Palace, and supported by a rigorous career shaped within some of the world’s most esteemed gastronomic institutions, Taudon will assume leadership of all dining venues at the landmark hotel. He will work in close collaboration with Chef Paul Pairet on Nonos & Comestibles.
Marriott International is pleased to announce the appointment of Henri Michel as General Manager of the Paris Marriott Champs-Elysées Hotel, effective February 1, 2026. The appointment comes at a pivotal moment for the landmark property, which has just completed a significant redesign led by award-winning London design studio Muza Lab, blending Parisian heritage with modern elegance throughout the hotel’s guestrooms, suites, social spaces, and culinary venues.