Invisible to the AI: Mirko Lalli on Why Hospitality Is Not Ready
Mirko Lalli warns that 80% of AI travel suggestions come from OTAs, leaving most hotels invisible, and argues that 70% of the fix is content strategy, not technology.
Mirko Lalli warns that 80% of AI travel suggestions come from OTAs, leaving most hotels invisible, and argues that 70% of the fix is content strategy, not technology.
EHL student and Young Hospitality Summit president Ilona Guérin argues Gen Z hoteliers are driven and passionate, but warns formalising "generation translator" roles would widen, not bridge, the gap.
EHL's Dr Sowon Kim uses AI-powered role-play avatars to train hospitality leaders in high-stakes interpersonal skills, and discusses loneliness, empathy, and her Women in Leadership programme.
Dr. Adrienne Boissy draws on healthcare's measurable approach to empathy, burnout, and system design to challenge hospitality leaders to move beyond aspiration and build human connection into operations.
HotellerieSuisse director Christian Hürlimann draws on 20 years overseeing 200 catering outlets to argue that empowering middle managers, using AI for back-of-house efficiency, and trusting staff to resolve guest issues are the keys to better hotel leadership.
EHL student Billy Turnbull argues Gen Z hotel workers aren't uncommitted, but that outdated behind-the-scenes tech and grueling shift cultures are the real drivers of early attrition.
Kempinski veteran Bernold Schroeder shares lessons from leading through Covid and multiple Asian crises, including the value of helicopter thinking, overcommunication, and empathy over technical brilliance.
Dr. Aradhana Khowala, CEO of Aptamind Partners, challenges the hospitality industry to move beyond sustainability theatre, arguing regeneration requires measurable outcomes, community benefit, and a systemic redesign, not new vocabulary.
Bürgenstock Resort Lake Lucerne has appointed Andreas Kohn as Resort Commercial Director, effective 8 June 2026. In his new role, Kohn will oversee the strategic direction of the resort’s commercial divisions, including MICE Sales, Leisure Sales, Event Sales and Revenue Management.
Explora Journeys President Anna Nash discusses reframing ocean travel as a floating luxury hotel experience, with 30% first-time sailors and a fleet growing to six ships by 2028.
EHL Next CEO Andrea Monti argues hospitality over-relies on ADR and RevPAR, calls for impact metrics covering workforce and community value, and challenges the industry to prove AI actually frees staff time.
Maria Haggo, brain health strategist and ex-hotelier, argues that staff burnout and dysregulated nervous systems directly undermine guest experience, and that psychological safety is a practical fix.
Legendary designer Adam Tihany argues emotion in hospitality spaces comes from control and storytelling, and dismisses technology at the table as harmful to genuine warmth and luxury.
EHL Dean Achim Schmitt argues hospitality's decades of comfort-driven complacency left it unprepared on talent and innovation, with retention, human connection, and competency-based education as the path forward.
Accor Deputy CEO Jean-Jacques Morin, speaking at EHL HumanX in Lausanne, argues that human relationships trump data in hospitality and that AI should augment, not replace, the people behind the brand.
Equinox Hotels CEO Christopher Norton shares how he built a hotel brand around health pillars including fitness, nutrition, recovery, and sleep, pulling 1,500 locals daily through a 60,000 sq ft gym.
Day one coverage from the HumanX 2026 summit at EHL Lausanne distills ten cross-industry interviews into six arguments: AI consensus, luxury redefinition, labor honesty, guest memory, divergent threat readings, and broken metrics.
Four Seasons announces the appointment of Reto Moser as General Manager of The Park Gstaad, A Four Seasons Hotel, which is set to open in late 2026, ready for the winter season. Nestled in the heart of the Swiss Alps, the hotel will offer unparalleled luxury services for which Four Seasons is internationally renowned while continuing to reflect the heritage and rich history of this iconic property.
The implementation of IRIS mobile ordering has quadrupled in-room dining sales in the second year while saving staff hours and reducing operational errors.
EHL's HumanX Summit 2026 in Lausanne will bring together 600 participants to debate balancing technology with humanity in hospitality leadership strategy.