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Opinion

Demystifying PMax for hotels: A balanced perspective on transparency and control

Confused about PMax for your hotel? You’re not alone. This article cuts through the noise, explaining how PMax works and what level of control you really have. We’ll also show you how to optimize PMax campaigns to attract new guests and boost your b...

Carly Ferranolo
Carly Ferranolo
SEM Team Lead at Cendyn
Cendyn™
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Carly Ferranolo
by Carly Ferranolo
2 September 2024Cendyn™Advertising
Cendyn™
Supplier News

Solutions to build hotel advertising campaigns that reach valuable travelers

Hotels face many challenges beyond filling rooms — they also want to bring in guests who drive value with every booking. In today’s competitive lodging market, targeting these valuable travelers is important for achieving sustainable success, but id...

Expedia Group Media Solutions
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Solutions to build hotel advertising campaigns that reach valuable travelers27 August 2024Expedia Group Media SolutionsAdvertising
Solutions to build hotel advertising campaigns that reach valuable travelers
Supplier News

How travelers find destinations for their trips

In today’s digital-first era, there’s a myriad of influential resources that inspire travelers to seek out certain destinations. From viral content on social media and posts from friends and family to destination sites and travel blogs, where people...

Expedia Group Media Solutions
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Sales & Marketing
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Online Travel Agencies (OTA)
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Social Media
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Consumer Trends
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How travelers find destinations for their trips30 July 2024Expedia Group Media SolutionsAdvertising
How travelers find destinations for their trips
What will be the impact on hotel marketing of Google abandoning its vision for a future without third-party cookies?
Opinion

What will be the impact on hotel marketing of Google abandoning its vision for a future without third-party cookies?

Background - Google just announced it was abandoning its quest to remove support of third-party cookies in its popular browser Chrome after four years of delays to find an alternative, citing “the amount of work it would take to move away from cooki...

Max Starkov
Max Starkov
Hospitality & Online Travel Tech Consultant
NYU
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Search Marketing
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Max Starkov
by Max Starkov
24 July 2024NYUAdvertising
What will be the impact on hotel marketing of Google abandoning its vision for a future without third-party cookies?
Press Release

2024 HSMAI Adrian Awards Open for Entries: Wish You Were Here

The Hospitality Sales and Marketing Association International (HSMAI) is now accepting entries for 2024 Adrian Awards. The theme for the 68th annual Adrian Awards competition is Wish You Were Here, highlighting the most memorable and successful trav...

The Hospitality Sales and Marketing Association International (HSMAI)
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Awards and Accolades
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Digital Marketing
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Advertising
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2024 HSMAI Adrian Awards Open for Entries: Wish You Were Here16 July 2024HSMAIAdvertising
2024 HSMAI Adrian Awards Open for Entries: Wish You Were Here
Press Release

First-party data is key in a new era of digital advertising

Data and cookies have long been used in advertising to understand, target, retarget, track, and report on consumers’ purchasing journey. Many of these capabilities have been enabled by third-party cookies, the technological cornerstone of personaliz...

Expedia Group Media Solutions
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Big Data
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First-party data is key in a new era of digital advertising12 July 2024Expedia Group Media SolutionsAdvertising
First-party data is key in a new era of digital advertising