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Press Release

First-party data is key in a new era of digital advertising

Data and cookies have long been used in advertising to understand, target, retarget, track, and report on consumers’ purchasing journey. Many of these capabilities have been enabled by third-party cookies, the technological cornerstone of personaliz...

Expedia Group Media Solutions
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Big Data
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First-party data is key in a new era of digital advertising12 July 2024Expedia Group Media SolutionsAdvertising
First-party data is key in a new era of digital advertising
Press Release

Accor Beats the Drum in Global Marketing and Communications Awards Program

Global hospitality leader, Accor, is delighted to announce the receipt of a Silver accolade for its 100 Bites of Singapore marketing and advertising campaign at the annual The Drum Awards for Marketing held in Singapore on 30 May 2024.

Accor
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Food & Beverage
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Awards and Accolades
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Accor Beats the Drum in Global Marketing and Communications Awards Program18 June 2024AccorAdvertising
Accor Beats the Drum in Global Marketing and Communications Awards Program
Supplier News

The EU Digital Markets Act (DMA) is changing Google Search, but not how hoteliers had hoped

In response to DMA regulations, Google introduced several significant changes to hotel search result pages in January. Our recent analysis reveals several concerning trends . Organic and unpaid traffic to hotel websites and booking revenue have fall...

D-EDGE Hospitality Solutions
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Revenue Management
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Digital Marketing
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Advertising
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The EU Digital Markets Act (DMA) is changing Google Search, but not how hoteliers had hoped18 June 2024D-EDGE Hospitality SolutionsAdvertising
The EU Digital Markets Act (DMA) is changing Google Search, but not how hoteliers had hoped
Opinion

Performance Max Exposed: What Google isn’t talking about

Google has been pushing their Google Ads Performance Max (PMax) campaigns for some time, promising to harness the power of AI and machine learning to optimize ad placement and maximize conversions. However, as the team at three&six has discovered, t...

Tristan Heaword
three&six
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Revenue Management
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Search Marketing
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Digital Marketing
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Tristan Heaword
by Tristan Heaword
22 April 2024three&sixAdvertising
three&six
The LIV Hospitality Design Awards 2024 Seek Stellar Residential and Hospitality Spaces.
Press Release

The LIV Hospitality Design Awards 2024 Seek Stellar Residential and Hospitality Spaces.

Launched in 2020, the LIV Hospitality Design Awards have become a renowned platform celebrating exceptional design in the living and eating space sectors of hospitality. Last year’s program received a staggering number of entries – with submissions ...

LIV Hospitality Design Awards
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Awards and Accolades
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Public Relations
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Advertising
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The LIV Hospitality Design Awards 2024 Seek Stellar Residential and Hospitality Spaces.22 April 2024LIV Hospitality Design AwardsAdvertising
The LIV Hospitality Design Awards 2024 Seek Stellar Residential and Hospitality Spaces.