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Opinion

Connect with travelers on Black Friday, Cyber Monday, Travel Tuesday

Black Friday, Cyber Monday, and Travel Tuesday are quickly approaching. That means it’s time for travel advertisers to plan now to ensure they don’t miss this e-commerce opportunity.

Christine Walker Scarce
Christine Walker Scarce
Director, Product & Sales Marketing at Expedia Group Media Solutions
Expedia Group Media Solutions
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Christine Walker Scarce
by Christine Walker Scarce
3 October 2024Expedia Group Media SolutionsAdvertising
Expedia Group Media Solutions
Why Hotels Must Rethink Their Black Friday Strategy to Stand Out from OTAs
Opinion

Why Hotels Must Rethink Their Black Friday Strategy to Stand Out from OTAs

As Black Friday has evolved from a single-day sales event into an extended period of promotions, hotels face new challenges in distinguishing themselves from the overwhelming presence of Online Travel Agencies (OTAs). Research conducted by three&six...

Alicia Hamilton
Alicia Hamilton
Senior Digital Marketer
three&six
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Alicia Hamilton
by Alicia Hamilton
27 September 2024three&sixAdvertising
Why Hotels Must Rethink Their Black Friday Strategy to Stand Out from OTAs
Expedia Teams Up with Creators, Celebs and Key Partners to Launch Travel Shops, Bringing Shoppable Storefronts to the Travel Industry
Press Release

Expedia Teams Up with Creators, Celebs and Key Partners to Launch Travel Shops, Bringing Shoppable Storefronts to the Travel Industry

Expedia Group is meeting travelers where they are: on social media. Today, Expedia announced 100+ new Travel Shops curated by social media creators, tastemakers and brands. Travel Shops are first-of-its-kind shoppable storefronts for creators to sha...

Expedia Group, Inc.
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Expedia Teams Up with Creators, Celebs and Key Partners to Launch Travel Shops, Bringing Shoppable Storefronts to the Travel Industry16 September 2024Expedia Group, Inc.Advertising
Expedia Teams Up with Creators, Celebs and Key Partners to Launch Travel Shops, Bringing Shoppable Storefronts to the Travel Industry
It’s the End of Search Advertising as We Know It (And I Still Don’t Know if I Feel Fine...)
Opinion

It’s the End of Search Advertising as We Know It (And I Still Don’t Know if I Feel Fine...)

As we move further into generative AI experiences in Search, it’s becoming increasingly clear that the traditional advertising models used by search engines need some rethinking.

Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Travel Singularity
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Simone Puorto
by Simone Puorto
2 September 2024Travel SingularityAdvertising
It’s the End of Search Advertising as We Know It (And I Still Don’t Know if I Feel Fine...)
Opinion

Demystifying PMax for hotels: A balanced perspective on transparency and control

Confused about PMax for your hotel? You’re not alone. This article cuts through the noise, explaining how PMax works and what level of control you really have. We’ll also show you how to optimize PMax campaigns to attract new guests and boost your b...

Carly Ferranolo
Carly Ferranolo
SEM Team Lead at Cendyn
Cendyn™
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Carly Ferranolo
by Carly Ferranolo
2 September 2024Cendyn™Advertising
Cendyn™
Supplier News

Solutions to build hotel advertising campaigns that reach valuable travelers

Hotels face many challenges beyond filling rooms — they also want to bring in guests who drive value with every booking. In today’s competitive lodging market, targeting these valuable travelers is important for achieving sustainable success, but id...

Expedia Group Media Solutions
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Solutions to build hotel advertising campaigns that reach valuable travelers27 August 2024Expedia Group Media SolutionsAdvertising
Solutions to build hotel advertising campaigns that reach valuable travelers