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External

Travel industry cries foul over unstoppable rise of Google

Patrick Andrae has spent eight years building an online marketplace where more than 14 million villas can be rented. In September, HomeToGo was listed on the Frankfurt Stock Exchange with a value of nearly € 1.2 billion and a growth trajectory that ...

californianewstimes.com
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Online Travel Agencies (OTA)
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Digital Marketing
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Travel industry cries foul over unstoppable rise of Google15 December 2021californianewstimes.comSearch Marketing
Travel industry cries foul over unstoppable rise of Google
Parity Boost: how to be #1 in Google Hotel Ads when it matters
Opinion

Parity Boost: how to be #1 in Google Hotel Ads when it matters

The travel recovery is happening and more guests are searching for their next trip away. But competition on metasearch is at an all-time-high to win those customers. OTAs have the budget and resources to bid more aggressively than ever on major meta...

Emma Gavala
Emma Gavala
Emma is Product Marketing Manager for Metasearch at Triptease
Triptease
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Online Travel Agencies (OTA)
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Advertising
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Emma Gavala
by Emma Gavala
15 November 2021TripteaseSearch Marketing
Parity Boost: how to be #1 in Google Hotel Ads when it matters
External

Travel tech body calls for further action against Google

A travel body representing global distribution systems and online travel agencies has called for further action against Google, after a European court upheld a €2.42 billion fine imposed on the tech giant.

travelweekly.co.uk
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Online Travel Agencies (OTA)
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National & International Policy
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Travel tech body calls for further action against Google12 November 2021travelweekly.co.ukSearch Marketing
Travel tech body calls for further action against Google
Supplier News

Why Entity-Based SEO is the One Strategy You Need to Implement

The rising popularity of entities in SEO signals a dynamic shift in how we think about search. With intent and relevance increasingly driving what ranks on search engine results pages (SERPs), entity search has become one of the most important facto...

Milestone Inc.
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Search Marketing
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Digital Marketing
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Why Entity-Based SEO is the One Strategy You Need to Implement18 October 2021Milestone Internet MarketingSearch Marketing
Why Entity-Based SEO is the One Strategy You Need to Implement