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Opinion

Hotelier’s quick guide to Expedia’s Search and Sort Factors update

Competing for guests in our tech-centric world typically includes having a strong and engaging presence on OTA websites. Researching hotels on OTA review sites are often the first step in a traveler’s guest journey, which in turn makes those listing...

Sarah-Anne Tissot
Sarah-Anne Tissot
Vice President, Distribution & Partnerships at Cendyn
Cendyn™
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Sales & Marketing
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Online Travel Agencies (OTA)
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Search Marketing
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Digital Marketing
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Sarah-Anne Tissot
by Sarah-Anne Tissot
29 July 2022Cendyn™Search Marketing
Cendyn™
Should hotels offer Airbnb's new split-stay booking options too?
Opinion

Should hotels offer Airbnb's new split-stay booking options too?

Airbnb rolled out a new “split-stay” booking feature in May in response to consumers’ shifting demand for post-pandemic travel. Will Airbnb’s new booking feature become a game-changer in the lodging industry?

Linchi Kwok
Linchi Kwok
Professor at The Collins College of Hospitality Management
CAL Poly Pomona
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Revenue Management
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Search Marketing
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Short Term Rental (STR)
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Vacation Rentals
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Linchi Kwok
by Linchi Kwok
30 June 2022CAL Poly PomonaSearch Marketing
Should hotels offer Airbnb's new split-stay booking options too?
Opinion

Hotel Marketing 2.0

As the hotel industry continues to transition away from the financial stresses and operational upheavals of COVID to a more stable post-pandemic position, owners and operators are taking stock and working to embrace to a new normal.

Allison Handy
Allison Handy
Chief Commercial Officer, Prism Hotels & Resorts
Prism
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Revenue Management
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Search Marketing
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Digital Marketing
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Allison Handy
by Allison Handy
15 June 2022PrismSearch Marketing
Prism Hotels & Resorts