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Opinion

Educational branding: The power of storytelling

Why does some content get so much attention? It’s all about the story! Crafting a compelling story is essential for educational institutions to capture the hearts and minds of students and parents. By harnessing the power of storytelling, you can cr...

Ana McFee
Ana McFee
Business Development Senior Manager at EHL Hospitality Business School
EHL
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Social Media
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Education & Professional Development
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Hotelschools | Universities
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Content Marketing
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Ana McFee
by Ana McFee
22 July 2024EHLContent Marketing
EHL Hospitality Business School
Opinion

Why Case Studies Matter in Hospitality Marketing

In the fiercely competitive hospitality industry, marketing agencies play a pivotal role in helping luxury hotels and resorts stand out. A well-crafted marketing strategy can make the difference between a thriving property and one that struggles to ...

Andrew Paul
Andrew Paul
Managing Director
Americas Great Resorts
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Email marketing
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Brand Marketing
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Content Marketing
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Luxury Travel
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Andrew Paul
by Andrew Paul
17 July 2024Americas Great ResortsContent Marketing
Americas Great Resorts
Supplier News

United EVENTures Partners with Lure Agency to Help Spread Awareness in Event Engagement

San Diego, CA and Boulder, CO, July, 12, 2024—Lure Agency, a leader in B2B hospitality marketing, is thrilled to announce a strategic partnership with United EVENTures, a full-service event planning company specializing in team-building and professi...

Lure Agency
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Digital Marketing
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Content Marketing
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United EVENTures Partners with Lure Agency to Help Spread Awareness in Event Engagement16 July 2024Lure AgencyContent Marketing
United EVENTures Partners with Lure Agency to Help Spread Awareness in Event Engagement
Email Marketing for Hotels: A Complete Guide to Increase Bookings & Revenue
Opinion

Email Marketing for Hotels: A Complete Guide to Increase Bookings & Revenue

In the competitive landscape of the hospitality industry, email marketing has emerged as a powerful tool for hotels to increase bookings and revenue. With the ability to reach potential and existing guests directly, email marketing offers a personal...

Andrew Paul
Andrew Paul
Managing Director
Americas Great Resorts
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Email marketing
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Digital Marketing
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Brand Marketing
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Content Marketing
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Andrew Paul
by Andrew Paul
15 July 2024Americas Great ResortsContent Marketing
Email Marketing for Hotels: A Complete Guide to Increase Bookings & Revenue
How to employ automation and personalization with a CDP across the guest journey
Explainer

How to employ automation and personalization with a CDP across the guest journey

Hospitality marketing is a world in itself. You’re constantly running a mile a minute. The rush of creativity, the quick execution pace, and the flood of satisfaction when bookings flow in is enticing. But in the midst of all that energy and excitem...

Karen Stephens
Karen Stephens
Chief Marketing Officer, Revinate
Revinate, Inc.
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Sales & Marketing
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Email marketing
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Content Marketing
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How to employ automation and personalization with a CDP across the guest journey
by Karen Stephens
27 June 2024Revinate, Inc.Content Marketing
How to employ automation and personalization with a CDP across the guest journey
Supplier News

Turning Social Media Posts into Hotel Bookings with Custom Landing Pages

Hotels looking to increase booking conversions and customer conversations should consider using custom landing pages in combination with their social media marketing efforts.

Lodging Interactive
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Sales & Marketing
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Social Media
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Digital Marketing
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Content Marketing
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Turning Social Media Posts into Hotel Bookings with Custom Landing Pages10 June 2024Lodging InteractiveContent Marketing
Turning Social Media Posts into Hotel Bookings with Custom Landing Pages
Auberge Resorts Collection Launches New Print Journal and Media Channel
Press Release

Auberge Resorts Collection Launches New Print Journal and Media Channel

Auberge Resorts Collection, the award-winning portfolio of one-of-a-kind luxury hotels, resorts and residences, in partnership with NMG, the leading creator of luxury travel media, introduces a new print publication and multimedia content destinatio...

Auberge Resorts Collection
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Brand Marketing
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Content Marketing
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Auberge Resorts Collection Launches New Print Journal and Media Channel 6 June 2024Auberge Resorts CollectionContent Marketing
Auberge Resorts Collection Launches New Print Journal and Media Channel