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Opinion

TravelAds Tips and Tricks to Help Boost Hotel Bookings

For the past two years, Expedia Group Media Solutions has been releasing quarterly Travel Trend Reports to share insights into global and regional trends, hoping to inform marketing campaigns as the industry rebuilds. In our latest installment, one ...

Haley White
Haley White
Director of Business Development, Expedia Group Media Solutions
Expedia Group Media Solutions
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Sales & Marketing
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Advertising
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Haley White
by Haley White
17 June 2022Expedia Group Media SolutionsAdvertising
Expedia Group Media Solutions
Opinion

3 Tips to Help Your Ad Stand Out to Travel Shoppers

If you’re in advertising, you need to find ways to ensure your campaigns stand out in a competitive marketplace. For travel marketers, that means delivering compelling ads that appeal to travel shoppers who may be researching destinations, comparing...

Christen Horner
Christen Horner
Operations Program Manager for Expedia Group Media Solutions
Expedia Group Media Solutions
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Sales & Marketing
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Advertising
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Christen Horner
by Christen Horner
14 June 2022Expedia Group Media SolutionsAdvertising
Expedia Group Media Solutions
Opinion

8 Tips for Creating Effective Display Ads

Display advertising is an important part of any integrated marketing campaign, but it’s sometimes easy to forget the best practices for creating ads that actually work. As we spend more and more of our lives online, however, digital marketers must e...

Christine Walker Scarce
Christine Walker Scarce
Director, Product & Sales Marketing at Expedia Group Media Solutions
Expedia Group Media Solutions
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Sales & Marketing
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Advertising
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Content Marketing
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Christine Walker Scarce
by Christine Walker Scarce
2 June 2022Expedia Group Media SolutionsAdvertising
Expedia Group Media Solutions