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Opinion

Hotels are slowing down their growth by refusing to adopt market research

Companies worldwide use market research to test the viability of new products or services by communicating directly with target customers. In the past, market research was mainly conducted via phone interviews, or by distributing surveys to an exist...

Daniel Diosi
Daniel Diosi
Entrepreneur, Daniel Diosi & Partners
Daniel Diosi & Partners
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Daniel Diosi
by Daniel Diosi
30 April 2022Daniel Diosi & PartnersAdvertising
Daniel Diosi & Partners
Supplier News

Tambourine has been named a 2022 Google Premier Partner

Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, has earned the 2022 Premier Partner status in the Google Partners program. Premier Partner status is awar...

Tambourine
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Awards and Accolades
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Digital Marketing
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Tambourine has been named a 2022 Google Premier Partner30 March 2022TambourineAdvertising
Tambourine has been named a 2022 Google Premier Partner
Opinion

Google Hotel Ads: The beginner’s guide for independent hoteliers

With a share of more than 90% of the search market worldwide, Google should be a top priority for hotel marketers and revenue managers when it comes to being found online. The challenge is that hotel search results are often dominated by big hotel b...

Linda Pashaj
Linda Pashaj
Search Engine Optimization Manager at Cloudbeds
Cloudbeds
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Digital Marketing
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Linda Pashaj
by Linda Pashaj
3 March 2022CloudbedsAdvertising
Cloudbeds
Hotel paid search strategy: the importance of branded keywords
Opinion

Hotel paid search strategy: the importance of branded keywords

Ask any hotel marketer about their Paid Search strategy and you’re bound to end up discussing one thing; keywords. Selecting the right words to bid on is a pivotal part of Paid Search (at least, it’s half of it - the other half is bidding strategy).

Felicity Coghlan
Felicity Coghlan
Product Marketing Executive for Paid Search and Retargeting at Triptease
Triptease
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Felicity Coghlan
by Felicity Coghlan
2 March 2022TripteaseAdvertising
Hotel paid search strategy: the importance of branded keywords
Supplier News

Expedia Group Media Solutions Releases Q4 2021 Travel Recovery Trend Report

Expedia Group™ Media Solutions, the global travel advertising platform connecting marketers with hundreds of millions of travelers across the Expedia Group brand, today released its Q4 2021 Travel Recovery Trend Report. The quarterly report combines...

Expedia Group Media Solutions
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Online Travel Agencies (OTA)
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Consumer Trends
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Expedia Group Media Solutions Releases Q4 2021 Travel Recovery Trend Report16 February 2022Expedia Group Media SolutionsAdvertising
Expedia Group Media Solutions Releases Q4 2021 Travel Recovery Trend Report
Press Release

In game day ad, Expedia and Ewan McGregor promote experiences over stuff

Today Expedia® released its new ad, reminding viewers it’s the experiences in life that matter most – not the stuff. During Sunday’s big game, when many commercials seek to sell more things, Expedia’s contrasting message, delivered by acclaimed acto...

Expedia Group, Inc.
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Online Travel Agencies (OTA)
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In game day ad, Expedia and Ewan McGregor promote experiences over stuff10 February 2022Expedia Group, Inc.Advertising
In game day ad, Expedia and Ewan McGregor promote experiences over stuff
Opinion

Daring Travelers to Live for More with a Visit to Panama

Building on the pillars of Panamanian pride and sustainable tourism, Panama is offering stimulating, regenerative experiences for purpose-driven travelers. To inspire travelers to experience the Central American country’s unique history, geography, ...

Ana Paradela
Ana Paradela
Director, Business Development at Expedia Group Media Solutions
Expedia Group Media Solutions
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Sales & Marketing
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Destination Marketing
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Ana Paradela
by Ana Paradela
28 January 2022Expedia Group Media SolutionsAdvertising
Expedia Group Media Solutions