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Opinion

Hotels are slowing down their growth by refusing to adopt market research

Companies worldwide use market research to test the viability of new products or services by communicating directly with target customers. In the past, market research was mainly conducted via phone interviews, or by distributing surveys to an exist...

Daniel Diosi
Daniel Diosi
Entrepreneur, Daniel Diosi & Partners
Daniel Diosi & Partners
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Public Relations
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Daniel Diosi
by Daniel Diosi
30 April 2022Daniel Diosi & PartnersAdvertising
Daniel Diosi & Partners
Supplier News

Tambourine has been named a 2022 Google Premier Partner

Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, has earned the 2022 Premier Partner status in the Google Partners program. Premier Partner status is awar...

Tambourine
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Awards and Accolades
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Digital Marketing
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Tambourine has been named a 2022 Google Premier Partner30 March 2022TambourineAdvertising
Tambourine has been named a 2022 Google Premier Partner
Opinion

Google Hotel Ads: The beginner’s guide for independent hoteliers

With a share of more than 90% of the search market worldwide, Google should be a top priority for hotel marketers and revenue managers when it comes to being found online. The challenge is that hotel search results are often dominated by big hotel b...

Linda Pashaj
Linda Pashaj
Search Engine Optimization Manager at Cloudbeds
Cloudbeds
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Digital Marketing
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Linda Pashaj
by Linda Pashaj
3 March 2022CloudbedsAdvertising
Cloudbeds
Hotel paid search strategy: the importance of branded keywords
Opinion

Hotel paid search strategy: the importance of branded keywords

Ask any hotel marketer about their Paid Search strategy and you’re bound to end up discussing one thing; keywords. Selecting the right words to bid on is a pivotal part of Paid Search (at least, it’s half of it - the other half is bidding strategy).

Felicity Coghlan
Felicity Coghlan
Product Marketing Executive for Paid Search and Retargeting at Triptease
Triptease
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Digital Marketing
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Advertising
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Felicity Coghlan
by Felicity Coghlan
2 March 2022TripteaseAdvertising
Hotel paid search strategy: the importance of branded keywords