News

Marriott Launches Ask Bonvoy AI Search for 283M Members, HITEC Leaves Industry Both Thrilled and Unsettled, WhatsApp Is Killing Hotel Operations

Wednesday closed HITEC 2026 with Marriott launching Ask Bonvoy, a conversational AI search tool for 283 million Bonvoy members, and a first-person recap of the conference finding deep industry consensus on AI's transformative role alongside equally deep disagreement on what it will cost. A sharp argument that WhatsApp is a liability for hotel operations and Revinate's Ivy AI platform launch rounded out a dense final session.