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Press Release

Penn State’s Master of Professional Studies in Hospitality Management elevates careers in hospitality

The Penn State School of Hospitality Management is accepting applications for its Master of Professional Studies in Hospitality Management for the fall 2024 semester. The program helps professionals gain in-demand skills and leadership experiences t...

Penn State School of Hospitality Management
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Penn State’s Master of Professional Studies in Hospitality Management elevates careers in hospitality16 April 2024Penn State School of Hospitality ManagementSales & Marketing
Penn State’s Master of Professional Studies in Hospitality Management elevates careers in hospitality
Supplier News

Amadeus brings personalization, choice, and flexibility to the forefront of the hotel tech stack with expanded iHotelier® Suite

As the hospitality industry continues to evolve, the rising need for personalization serves as a powerful indication that new strategies are essential to elevate the customer experience and unlock untapped revenue potential. Just as guests expect th...

Amadeus Hospitality
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Amadeus brings personalization, choice, and flexibility to the forefront of the hotel tech stack with expanded iHotelier® Suite16 April 2024AmadeusSales & Marketing
Amadeus brings personalization, choice, and flexibility to the forefront of the hotel tech stack with expanded iHotelier® Suite
Evolving Past ROAS as the Primary Marketing KPI
Opinion

Evolving Past ROAS as the Primary Marketing KPI

Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. We had a...

Stephanie Sparks Smith
Stephanie Sparks Smith
CEO & Digital Matriarch, Cogwheel Marketing
HSMAI
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Digital Marketing
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Stephanie Sparks Smith
by Stephanie Sparks Smith
16 April 2024HSMAISales & Marketing
Evolving Past ROAS as the Primary Marketing KPI
Beyond the Bottom Line: The Non-Financial Factors You Need in Your ROI Analysis
Opinion

Beyond the Bottom Line: The Non-Financial Factors You Need in Your ROI Analysis

Return on Investment (ROI) has always been an important indicator of financial success - and for many businesses, the sole indicator. While it’s certainly a vital tool for decision-making and strategic planning, the meaning of ROI is expanding beyon...

Lauren Hall
Lauren Hall
Founder & CEO at iVvy
iVvy
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Information Technology
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Lauren Hall
by Lauren Hall
16 April 2024iVvySales & Marketing
Beyond the Bottom Line: The Non-Financial Factors You Need in Your ROI Analysis
The Ever-Evolving Roles and Marketing and Revenue Management
Opinion

The Ever-Evolving Roles and Marketing and Revenue Management

Rapidly advancing technology and ever evolving guest expectations have given rise to the opportunity for substantial transformation in roles traditionally siloed into the areas of marketing and revenue management. In a time where technology allows m...

Patricia Davis
Patricia Davis
Senior Vice President, Marketing & Communications, Davidson Hospitality Group
Davidson
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Autograph Collection Hotels
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Embassy Suites by Hilton
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Sheraton
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Patricia Davis
by Patricia Davis
16 April 2024DavidsonSales & Marketing
The Ever-Evolving Roles and Marketing and Revenue Management
Press Release

Mastering the Art of Communication: Transformative Strategies for Hotel Leaders

HSMAI staff recently sat down with Denise Thomas, the President of The Effective Communication Coach, who will be a keynote speaker at the HSMAI Commercial Strategy Conference (CSC), June 25-26, in Charlotte, NC. Denise takes a personalized approach...

The Hospitality Sales and Marketing Association International (HSMAI)
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Mastering the Art of Communication: Transformative Strategies for Hotel Leaders15 April 2024HSMAISales & Marketing
Mastering the Art of Communication: Transformative Strategies for Hotel Leaders
Supplier News

Hotel X Supercharges Marketing With Automation and Dynamic Content

The 404-room resort in Toronto implemented Salesforce Sales and Marketing Cloud for rich guest profiles and personalized guest journeys, but needed Hapi’s experienced hospitality team to access the necessary data.

HAPI (Data Travel, LLC)
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CRM & Loyalty
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Guest Experience
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Hotel X Supercharges Marketing With Automation and Dynamic Content12 April 2024HAPI (Data Travel, LLC)Sales & Marketing
Hotel X Supercharges Marketing With Automation and Dynamic Content