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Opinion

Start Treating Direct Online Distribution Costs as… Distribution Costs!

Currently direct online bookings and their distribution costs: ongoing website hosting and technology upgrades, website content optimization, SEO, website visitors referrals fees (metasearch and paid search CPCs, online media and retargeting referra...

Max Starkov
Max Starkov
Hospitality & Online Travel Tech Consultant
NYU
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Max Starkov
by Max Starkov
18 April 2024NYUSales & Marketing
NYUSPS Jonathan M. Tisch Center for Hospitality and Tourism
Press Release

Taking Commercial Strategy To The Next Level

This report and accompanying Commercial Effectiveness Organizational Assessment was created by the HSMAI Commercial Strategy Workgroup. HSMAI’s Commercial Effectiveness Organizational Assessment allows a hotel organization (individual hotel, managem...

The Hospitality Sales and Marketing Association International (HSMAI)
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Revenue Management
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Taking Commercial Strategy To The Next Level17 April 2024HSMAISales & Marketing
Taking Commercial Strategy To The Next Level
Opinion

Predicting Guest Preferences: An Ensemble Learning Approach in the Hotel Industry

One of the major challenges hotel businesses face today lies in the complex process of figuring out or predicting their customers’ preferences. With more options for guests and higher standards, hotels tend to personalize the experiences based on sp...

Shahinez Guetal
Shahinez Guetal
Area Front Office Manager at Marriott International
Marriott
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Sales & Marketing
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Big Data
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Guest Experience
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Shahinez Guetal
by Shahinez Guetal
17 April 2024MarriottSales & Marketing
Marriott International, Inc.
Press Release

Penn State’s Master of Professional Studies in Hospitality Management elevates careers in hospitality

The Penn State School of Hospitality Management is accepting applications for its Master of Professional Studies in Hospitality Management for the fall 2024 semester. The program helps professionals gain in-demand skills and leadership experiences t...

Penn State School of Hospitality Management
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Human Resources
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Lodging Industry
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Market Segments
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Penn State’s Master of Professional Studies in Hospitality Management elevates careers in hospitality16 April 2024Penn State School of Hospitality ManagementSales & Marketing
Penn State’s Master of Professional Studies in Hospitality Management elevates careers in hospitality
Supplier News

Amadeus brings personalization, choice, and flexibility to the forefront of the hotel tech stack with expanded iHotelier® Suite

As the hospitality industry continues to evolve, the rising need for personalization serves as a powerful indication that new strategies are essential to elevate the customer experience and unlock untapped revenue potential. Just as guests expect th...

Amadeus Hospitality
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Property Technology
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Lodging Industry
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Market Segments
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Amadeus brings personalization, choice, and flexibility to the forefront of the hotel tech stack with expanded iHotelier® Suite16 April 2024AmadeusSales & Marketing
Amadeus brings personalization, choice, and flexibility to the forefront of the hotel tech stack with expanded iHotelier® Suite
Evolving Past ROAS as the Primary Marketing KPI
Opinion

Evolving Past ROAS as the Primary Marketing KPI

Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. We had a...

Stephanie Sparks Smith
Stephanie Sparks Smith
CEO & Digital Matriarch, Cogwheel Marketing
HSMAI
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Revenue Management
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Digital Marketing
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Stephanie Sparks Smith
by Stephanie Sparks Smith
16 April 2024HSMAISales & Marketing
Evolving Past ROAS as the Primary Marketing KPI
Beyond the Bottom Line: The Non-Financial Factors You Need in Your ROI Analysis
Opinion

Beyond the Bottom Line: The Non-Financial Factors You Need in Your ROI Analysis

Return on Investment (ROI) has always been an important indicator of financial success - and for many businesses, the sole indicator. While it’s certainly a vital tool for decision-making and strategic planning, the meaning of ROI is expanding beyon...

Lauren Hall
Lauren Hall
Founder & CEO at iVvy
iVvy
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Sales & Marketing
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Lauren Hall
by Lauren Hall
16 April 2024iVvySales & Marketing
Beyond the Bottom Line: The Non-Financial Factors You Need in Your ROI Analysis