Sales & Marketing Filter 190 more Opinion Recline and unwind on a members-only holiday In 2024, the annual pilgrimage to the beach marks a sacred period in Brits’ calendars. Guy MeyersRegional Director, Customer Success - EMEA at Recurly RecurlyMore in this category Sales & MarketingMore in this category Innovation More like this Opinion Start Treating Direct Online Distribution Costs as… Distribution Costs! Currently direct online bookings and their distribution costs: ongoing website hosting and technology upgrades, website content optimization, SEO, website visitors referrals fees (metasearch and paid search CPCs, online media and retargeting referra... Max StarkovHospitality & Online Travel Tech Consultant NYUMore in this category Sales & MarketingMore in this category Information Technology More like this Press Release Taking Commercial Strategy To The Next Level This report and accompanying Commercial Effectiveness Organizational Assessment was created by the HSMAI Commercial Strategy Workgroup. HSMAI’s Commercial Effectiveness Organizational Assessment allows a hotel organization (individual hotel, managem... The Hospitality Sales and Marketing Association International (HSMAI) More in this category Sales & MarketingMore in this category Revenue Management More like this Opinion Predicting Guest Preferences: An Ensemble Learning Approach in the Hotel Industry One of the major challenges hotel businesses face today lies in the complex process of figuring out or predicting their customers’ preferences. With more options for guests and higher standards, hotels tend to personalize the experiences based on sp... Shahinez GuetalArea Front Office Manager at Marriott International MarriottMore in this category Sales & MarketingMore in this category Big DataMore in this category Guest Experience More like this Press Release Penn State’s Master of Professional Studies in Hospitality Management elevates careers in hospitality The Penn State School of Hospitality Management is accepting applications for its Master of Professional Studies in Hospitality Management for the fall 2024 semester. The program helps professionals gain in-demand skills and leadership experiences t... Penn State School of Hospitality Management More in this category Human ResourcesMore in this category Sales & MarketingMore in this category Lodging IndustryMore in this category Market Segments More like this Supplier News Cendyn boosts hoteliers’ search advertising campaigns with new Google integration Cendyn, a global integrated hotel technology and services company, has announced the integration of its popular Digital Marketing Platform (DMP) with Google Search Ads. Cendyn™ More in this category Sales & MarketingMore in this category Digital MarketingMore in this category Advertising More like this Case Study Revamping success: How the Quay Hotel and Spa boosted direct channel revenue with Revinate - HOTEL TYPE: Independent Revinate, Inc. More in this category Sales & MarketingMore in this category CRM & LoyaltyMore in this category Email marketingMore in this category Lodging Industry More like this Supplier News Amadeus brings personalization, choice, and flexibility to the forefront of the hotel tech stack with expanded iHotelier® Suite As the hospitality industry continues to evolve, the rising need for personalization serves as a powerful indication that new strategies are essential to elevate the customer experience and unlock untapped revenue potential. Just as guests expect th... Amadeus Hospitality More in this category Sales & MarketingMore in this category Property TechnologyMore in this category Lodging IndustryMore in this category Market Segments More like this Opinion Evolving Past ROAS as the Primary Marketing KPI Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. We had a... Stephanie Sparks SmithCEO & Digital Matriarch, Cogwheel Marketing HSMAIMore in this category Sales & MarketingMore in this category Revenue ManagementMore in this category Digital Marketing More like this Opinion Beyond the Bottom Line: The Non-Financial Factors You Need in Your ROI Analysis Return on Investment (ROI) has always been an important indicator of financial success - and for many businesses, the sole indicator. While it’s certainly a vital tool for decision-making and strategic planning, the meaning of ROI is expanding beyon... Lauren HallFounder & CEO at iVvy iVvyMore in this category Sales & MarketingMore in this category Information Technology More like this The Hotel Yearbook Technology 2024 Entering the Everything-Data Decade Download Your content on Hospitality Net? Hospitality Net membership explained
Opinion Recline and unwind on a members-only holiday In 2024, the annual pilgrimage to the beach marks a sacred period in Brits’ calendars. Guy MeyersRegional Director, Customer Success - EMEA at Recurly RecurlyMore in this category Sales & MarketingMore in this category Innovation More like this
Opinion Start Treating Direct Online Distribution Costs as… Distribution Costs! Currently direct online bookings and their distribution costs: ongoing website hosting and technology upgrades, website content optimization, SEO, website visitors referrals fees (metasearch and paid search CPCs, online media and retargeting referra... Max StarkovHospitality & Online Travel Tech Consultant NYUMore in this category Sales & MarketingMore in this category Information Technology More like this
Press Release Taking Commercial Strategy To The Next Level This report and accompanying Commercial Effectiveness Organizational Assessment was created by the HSMAI Commercial Strategy Workgroup. HSMAI’s Commercial Effectiveness Organizational Assessment allows a hotel organization (individual hotel, managem... The Hospitality Sales and Marketing Association International (HSMAI) More in this category Sales & MarketingMore in this category Revenue Management More like this
Opinion Predicting Guest Preferences: An Ensemble Learning Approach in the Hotel Industry One of the major challenges hotel businesses face today lies in the complex process of figuring out or predicting their customers’ preferences. With more options for guests and higher standards, hotels tend to personalize the experiences based on sp... Shahinez GuetalArea Front Office Manager at Marriott International MarriottMore in this category Sales & MarketingMore in this category Big DataMore in this category Guest Experience More like this
Press Release Penn State’s Master of Professional Studies in Hospitality Management elevates careers in hospitality The Penn State School of Hospitality Management is accepting applications for its Master of Professional Studies in Hospitality Management for the fall 2024 semester. The program helps professionals gain in-demand skills and leadership experiences t... Penn State School of Hospitality Management More in this category Human ResourcesMore in this category Sales & MarketingMore in this category Lodging IndustryMore in this category Market Segments More like this
Supplier News Cendyn boosts hoteliers’ search advertising campaigns with new Google integration Cendyn, a global integrated hotel technology and services company, has announced the integration of its popular Digital Marketing Platform (DMP) with Google Search Ads. Cendyn™ More in this category Sales & MarketingMore in this category Digital MarketingMore in this category Advertising More like this
Case Study Revamping success: How the Quay Hotel and Spa boosted direct channel revenue with Revinate - HOTEL TYPE: Independent Revinate, Inc. More in this category Sales & MarketingMore in this category CRM & LoyaltyMore in this category Email marketingMore in this category Lodging Industry More like this
Supplier News Amadeus brings personalization, choice, and flexibility to the forefront of the hotel tech stack with expanded iHotelier® Suite As the hospitality industry continues to evolve, the rising need for personalization serves as a powerful indication that new strategies are essential to elevate the customer experience and unlock untapped revenue potential. Just as guests expect th... Amadeus Hospitality More in this category Sales & MarketingMore in this category Property TechnologyMore in this category Lodging IndustryMore in this category Market Segments More like this
Opinion Evolving Past ROAS as the Primary Marketing KPI Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. We had a... Stephanie Sparks SmithCEO & Digital Matriarch, Cogwheel Marketing HSMAIMore in this category Sales & MarketingMore in this category Revenue ManagementMore in this category Digital Marketing More like this
Opinion Beyond the Bottom Line: The Non-Financial Factors You Need in Your ROI Analysis Return on Investment (ROI) has always been an important indicator of financial success - and for many businesses, the sole indicator. While it’s certainly a vital tool for decision-making and strategic planning, the meaning of ROI is expanding beyon... Lauren HallFounder & CEO at iVvy iVvyMore in this category Sales & MarketingMore in this category Information Technology More like this