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Explainer

A Hotelier’s Quick Guide to Hotel SEO Marketing: What Is It and How Does It Work?

The first step in increasing direct bookings for your hotel is to drive more search traffic to the hotel’s website or Brand.com. Here we will explore how an effective e-commerce strategy should begin with positioning your hotel’s website on online s...

Amadeus
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Sales & Marketing
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Search Marketing
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Digital Marketing
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A Hotelier’s Quick Guide to Hotel SEO Marketing: What Is It and How Does It Work?22 March 2023AmadeusSearch Marketing
Amadeus Hospitality
Opinion

Understanding the value proposition of paid and free Google Hotels

It’s nothing new that Google Hotels has become the most relevant metasearch player, with nearly 85% share in 2022. Most hotels can see this in their own figures. There are a number of reasons for this success: new placements for Google Hotels in sea...

Pablo Delgado
Pablo Delgado
Managing Partner & CEO America at MIRAI
mirai.com
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Search Marketing
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Digital Marketing
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Advertising
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Pablo Delgado
by Pablo Delgado
7 March 2023mirai.comSearch Marketing
mirai.com
Opinion

How ChatGPT Can Evolve Hotel Search

A shocker from late November 2022 that’s still making waves to this day was the unveiling of ChatGPT, a groundbreaking artificial intelligence chatbot that is the most adept to date at intimating human conversational versatility when delivering answ...

Larry Mogelonsky
Larry Mogelonsky
Partner at Hotel Mogel Consulting Ltd.
Hotel Mogel Consulting Limited
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Search Marketing
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Chatbots, Robotics & AI
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Larry Mogelonsky
by Larry Mogelonsky and Adam Mogelonsky
9 February 2023Hotel Mogel Consulting LimitedSearch Marketing
Hotel Mogel Consulting Limited
Metasearch parity solved: Increase bookings by 33%
Opinion

Metasearch parity solved: Increase bookings by 33%

Price Match on Meta is a game-changing new feature within the Triptease Data Marketing Platform that allows hoteliers to discount the direct price for each individual meta customer at just the right time and by just enough to make the direct price t...

Holly Groom
Holly Groom
Lead Product Marketing Manager at Triptease
Triptease
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Information Technology
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Revenue Management
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Online Travel Agencies (OTA)
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Search Marketing
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Innovation
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Holly Groom
by Holly Groom
8 February 2023TripteaseSearch Marketing
Metasearch parity solved: Increase bookings by 33%
Supplier News

Google’s Free Booking Links: The Secret Weapon for Hotels in the Battle for Direct Bookings

There’s no denying the dominance of Google when it comes to search marketing. In October 2022, Google’s market share of search was 91.2%, making it by far the most popular search engine in the world.For hotels, Google offers numerous opportunities f...

D-EDGE Hospitality Solutions
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Search Marketing
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Advertising
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Google’s Free Booking Links: The Secret Weapon for Hotels in the Battle for Direct Bookings 2 February 2023D-EDGE Hospitality SolutionsSearch Marketing
Google’s Free Booking Links: The Secret Weapon for Hotels in the Battle for Direct Bookings
Search Marketing Trends and Must-Haves for Hotels in 2023
Opinion

Search Marketing Trends and Must-Haves for Hotels in 2023

If you’re in the lodging industry, you’re well aware that hotel occupancy and average daily rates (ADRs) have been rising throughout 2022. What’s more, similar growth projections are with the caveat of economic forecast adjustments projected by Smit...

Gaurav Varma
Gaurav Varma
Director of Product Marketing at Milestone Inc.
Milestone Inc.
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Sales & Marketing
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Search Marketing
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Gaurav Varma
by Gaurav Varma
27 December 2022Milestone Inc.Search Marketing
Search Marketing Trends and Must-Haves for Hotels in 2023
Supplier News

Growing reservations volume shows the value of Google Hotel Ads for small accommodation providers

As hoteliers continue to battle economic challenges and build out strategies to successfully recover from the impacts of the pandemic, Google Hotel Ads is providing a way for small properties to maximise bookings and revenue.

Little Hotelier
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Mobile Marketing
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Online Travel Agencies (OTA)
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Search Marketing
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Digital Marketing
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Advertising
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Growing reservations volume shows the value of Google Hotel Ads for small accommodation providers18 December 2022Little HotelierSearch Marketing
Growing reservations volume shows the value of Google Hotel Ads for small accommodation providers