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Enhancing hospitality marketing: Leveraging Google Search Ads within Cendyn Digital Marketing Platform

In today’s digital age, effective marketing strategies are essential for hotels to stay competitive and drive direct bookings. One of the key components of a successful digital marketing strategy is paid search advertising, which allows hotels to re...

Cendyn™
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Digital Marketing
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Advertising
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Enhancing hospitality marketing: Leveraging Google Search Ads within Cendyn Digital Marketing Platform 5 April 2024Cendyn™Sales & Marketing
Enhancing hospitality marketing: Leveraging Google Search Ads within Cendyn Digital Marketing Platform
Opinion

The future of hotel distribution channels: Seizing opportunity in channel disruption

The hotel distribution channel landscape is undergoing a seismic shift. Online travel agencies (OTAs) that once leveled the playing field for independent properties now dominate, their economic muscle squeezing hotel margins. Metasearch engines comm...

Jochen de Peuter-Rutten
Jochen de Peuter-Rutten
Consultant at EHL Advisory Services, Lausanne Office
EHL
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Information Technology
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Online Travel Agencies (OTA)
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Jochen de Peuter-Rutten
by Jochen de Peuter-Rutten and Youri Sawerschel
5 April 2024EHLSales & Marketing
EHL Hospitality Business School
Successfully Fielding Legitimate Guest Complaints AND How To Stop The “Full Refund Scammers"
Press Release

Successfully Fielding Legitimate Guest Complaints AND How To Stop The “Full Refund Scammers"

Register your team and participate live, or view the recording, of Doug Kennedy’s next 40-minute training webcast scheduled for Friday, April 19, from Noon – 12:45pm EST. In this webcast, Doug covers KTN’s “EARS” method of successfully resolving rou...

Kennedy Training Network (KTN)
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Education & Professional Development
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Successfully Fielding Legitimate Guest Complaints AND How To Stop The “Full Refund Scammers" 5 April 2024Kennedy Training Network (KTN)Sales & Marketing
Successfully Fielding Legitimate Guest Complaints AND How To Stop The “Full Refund Scammers"
Case Study

Guest-centric marketing: Belmont Hotel Manila’s secret to direct booking success

Belmont Hotel Manila is a 4-star hotel strategically located across from the airport, NAIA Terminal 3, and within the renowned entertainment destination of Newport City in Manila. It is a “home away from home” for local and international business tr...

Revinate, Inc.
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CRM & Loyalty
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Email marketing
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Lodging Industry
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Guest-centric marketing: Belmont Hotel Manila’s secret to direct booking success 2 April 2024Revinate, Inc.Sales & Marketing
Guest-centric marketing: Belmont Hotel Manila’s secret to direct booking success
Why Media Brands are the New Contextual Targeting of the Cookieless Future
Opinion

Why Media Brands are the New Contextual Targeting of the Cookieless Future

How prepared are you for the cookieless future? In December, Google announced that it would “phase out third-party cookies for everyone in the second half of 2024.” Yet, an Adobe survey found that only 37% of companies are “very prepared” for a worl...

Nick Slavin
Nick Slavin
CEO and Co-Founder at Curacity
Curacity
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Finance
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Nick Slavin
by Nick Slavin
1 April 2024CuracitySales & Marketing
Why Media Brands are the New Contextual Targeting of the Cookieless Future
Opinion

Unlocking the Secrets: The Unseen Forces Behind Hospitality Brand Success

Forget everything you thought you knew about branding. Unfortunately, there is a common misconception about what branding actually means. While a logo and color scheme are undoubtedly crucial branding elements, this surface-level understanding overl...

Cory Falter
Cory Falter
Partner and Visionary at Lure Agency and consultant at Cayuga Hospitality Consultants
Cayuga Hospitality Consultants
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Brand Marketing
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Cory Falter
by Cory Falter
28 March 2024Cayuga Hospitality ConsultantsSales & Marketing
Cayuga Hospitality Consultants
Are You Leaving Money on the Table? Turning Casino Resorts into Go-To Venues for Profitable Groups and Events
Opinion

Are You Leaving Money on the Table? Turning Casino Resorts into Go-To Venues for Profitable Groups and Events

Historically, Las Vegas was a gaming-centric market, with 61% of revenues coming from the casino category in 1990. Although gaming continues to serve as an economic engine in Las Vegas, according to CDC Gaming, food, beverage, and other departments ...

Mike Pavicich
Mike Pavicich
Director, Global Sales at SalesAndCatering.com, LLC
SalesAndCatering.com, LLC
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Property Technology
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MICE
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Lodging Industry
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Mike Pavicich
by Mike Pavicich
28 March 2024SalesAndCatering.com, LLCSales & Marketing
Are You Leaving Money on the Table? Turning Casino Resorts into Go-To Venues for Profitable Groups and Events
Breaking Barriers: Hotels Are Reclaiming Power in Website Management
Opinion

Breaking Barriers: Hotels Are Reclaiming Power in Website Management

A company’s website serves as a powerful conduit for customer engagement, brand representation, and revenue generation. Nowhere is this more evident than in the hospitality industry, where a hotel website frequently marks the first point of contact ...

Michael J. Goldrich
Michael J. Goldrich
Chief Experience Officer, The Hotels Network
The Hotels Network
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Digital Marketing
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Michael J. Goldrich
by Michael J. Goldrich and Mercedes Blanco
27 March 2024The Hotels NetworkSales & Marketing
Breaking Barriers: Hotels Are Reclaiming Power in Website Management
Supplier News

Knowland Partners with Thynk to Expand the Hospitality Ecosystem

Knowland, the leading provider of data-as-a-service insights on meetings and events for hospitality, and Thynk, provider of the next-generation hospitality commercial platform powered by Salesforce, announced today a strategic partnership to connect...

The Knowland Group
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Revenue Management
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MICE
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Big Data
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Knowland Partners with Thynk to Expand the Hospitality Ecosystem27 March 2024The Knowland GroupSales & Marketing
Knowland Partners with Thynk to Expand the Hospitality Ecosystem