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White Paper

Widespread US Hotel SEO Failure. Are Hotel Direct Websites Neglected?

When measured against SEO best practice metrics, US hotel direct websites score just 58.3% on average. The results, equivalent to a US High School Grade F, are the headline findings from our recent white paper titled "A Wake-Up Call: The State of SE...

three&six
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Search Marketing
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Widespread US Hotel SEO Failure. Are Hotel Direct Websites Neglected?
by Tristan Heaword
8 June 2023three&sixSearch Marketing
Widespread US Hotel SEO Failure. Are Hotel Direct Websites Neglected?
Podcast

Will AI and ChatGPT Kill Your Search Traffic?

It’s become a bit of a parlor game to predict whether ChatGPT and other AI tools spell doom for Google. Will the search giant flounder and fail? Or will it find a way to recover? A better question, though, might be “What happens to your traffic and ...

Tim Peter & Associates, LLC
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Search Marketing
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Chatbots, Robotics & AI
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Will AI and ChatGPT Kill Your Search Traffic?
by Tim Peter
3 May 2023Tim Peter & Associates, LLCSearch Marketing
Will AI and ChatGPT Kill Your Search Traffic?
Opinion

How to Improve Review Scores on Booking.com

Booking.com is the world’s leading source of hotel reviews, powering 41.8% of global guest reviews in 2022. With millions of travelers searching for their next stay on the platform, it’s essential that hoteliers understand how reviews and guest scor...

Zoé Koumbouzi
Zoé Koumbouzi
Director of Product Marketing at Shiji
Shiji
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Online Travel Agencies (OTA)
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Search Marketing
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Zoé Koumbouzi
by Zoé Koumbouzi
19 April 2023ShijiSearch Marketing
Shiji Group
Opinion

Say Goodbye to Google, Hoteliers

The watchword for this year remains uncertainty. But one thing is certain: Google has taken online travel agencies’ place as the single most important sales-and-marketing channel for most hotels. Unfortunately, Google’s importance creates a level of...

Tim Peter
Tim Peter
Founder & President, Tim Peter & Associates
Tim Peter & Associates, LLC
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Sales & Marketing
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Search Marketing
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Digital Marketing
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Tim Peter
by Tim Peter
24 March 2023Tim Peter & Associates, LLCSearch Marketing
Tim Peter & Associates, LLC
Explainer

A Hotelier’s Quick Guide to Hotel SEO Marketing: What Is It and How Does It Work?

The first step in increasing direct bookings for your hotel is to drive more search traffic to the hotel’s website or Brand.com. Here we will explore how an effective e-commerce strategy should begin with positioning your hotel’s website on online s...

Amadeus
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Sales & Marketing
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A Hotelier’s Quick Guide to Hotel SEO Marketing: What Is It and How Does It Work?22 March 2023AmadeusSearch Marketing
Amadeus Hospitality
Opinion

Understanding the value proposition of paid and free Google Hotels

It’s nothing new that Google Hotels has become the most relevant metasearch player, with nearly 85% share in 2022. Most hotels can see this in their own figures. There are a number of reasons for this success: new placements for Google Hotels in sea...

Pablo Delgado
Pablo Delgado
Managing Partner & CEO America at MIRAI
mirai.com
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Search Marketing
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Pablo Delgado
by Pablo Delgado
7 March 2023mirai.comSearch Marketing
mirai.com
Opinion

How ChatGPT Can Evolve Hotel Search

A shocker from late November 2022 that’s still making waves to this day was the unveiling of ChatGPT, a groundbreaking artificial intelligence chatbot that is the most adept to date at intimating human conversational versatility when delivering answ...

Larry Mogelonsky
Larry Mogelonsky
Partner at Hotel Mogel Consulting Ltd.
Hotel Mogel Consulting Limited
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Search Marketing
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Chatbots, Robotics & AI
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Larry Mogelonsky
by Larry Mogelonsky and Adam Mogelonsky
9 February 2023Hotel Mogel Consulting LimitedSearch Marketing
Hotel Mogel Consulting Limited