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Opinion

Investing in Business Intelligence: Transforming Hospitality Through Data

In the ever-evolving hospitality industry, the use of business intelligence is becoming increasingly important. Hoteliers are recognizing the immense value that data brings to their business, from understanding drivers of demand to developing effect...

Michael Yeomans
Michael Yeomans
Senior Vice President, Business Intelligence & Data Solutions, Hospitality, Amadeus
Amadeus
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Sales & Marketing
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Big Data
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Michael Yeomans
by Michael Yeomans
11 November 2024AmadeusSales & Marketing
Amadeus Hospitality
Les Roches Introduces New Sports Business Management Degree
Press Release

Les Roches Introduces New Sports Business Management Degree

Les Roches, one of the world’s leading institutions in hospitality management and luxury tourism education, announces the launch of a new Bachelor of Science (BSc) in Sports Business Management. This program is crafted for sports enthusiasts, profes...

Les Roches Global Hospitality Education
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Brand Marketing
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Hotelschools | Universities
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Innovation
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Les Roches Introduces New Sports Business Management Degree 7 November 2024Les RochesSales & Marketing
Les Roches Introduces New Sports Business Management Degree
Top 5 takeaways from 2024 The Hospitality Show in San Antonio Last Week
Opinion

Top 5 takeaways from 2024 The Hospitality Show in San Antonio Last Week

Couldn’t make it The Hospitality Show this year or just curious for a quick rundown? Let’s hit rewind and check it out together.

Mike Pavicich
Mike Pavicich
Director, Global Sales at SalesAndCatering.com, LLC
SalesAndCatering.com, LLC
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Property Technology
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Events & Conferences
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MICE
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Mike Pavicich
by Mike Pavicich
7 November 2024SalesAndCatering.com, LLCSales & Marketing
Top 5 takeaways from 2024 The Hospitality Show in San Antonio Last Week
Press Release

6 ways to increase your property’s ranking in OTA searches

Online travel agency (OTA) search rankings can often leave hotel revenue and channel managers perplexed. It’s not always apparent why one hotel is placed above another in the rankings. And to complicate things even more, the algorithms that determin...

Lighthouse
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Sales & Marketing
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Online Travel Agencies (OTA)
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Search Marketing
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Digital Marketing
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6 ways to increase your property’s ranking in OTA searches 6 November 2024LighthouseSales & Marketing
6 ways to increase your property’s ranking in OTA searches
Les Roches & ILUNION Hotels Present the Results of the First Hotel Innovation Barometer
Performance

Les Roches & ILUNION Hotels Present the Results of the First Hotel Innovation Barometer

ILUNION Hotels and Les Roches Global Hospitality Education, one of the world’s leading institutions in hospitality management and luxury tourism education, have unveiled the results of the First Hotel Innovation Barometer during the III Global Summi...

Les Roches Global Hospitality Education
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Sales & Marketing
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Markets & Performance
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Hotelschools | Universities
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Innovation
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Les Roches & ILUNION Hotels Present the Results of the First Hotel Innovation Barometer 5 November 2024Les RochesSales & Marketing
Les Roches & ILUNION Hotels Present the Results of the First Hotel Innovation Barometer
ChatGPT’s Real-Time Web Search is a Game Changer for Hotel Marketing
Opinion

ChatGPT’s Real-Time Web Search is a Game Changer for Hotel Marketing

The launch of real-time web search capabilities in ChatGPT marks an exciting new chapter in the way we search for information online. While Google has been the default for finding quick answers, ChatGPT’s web browsing introduces unique advantages th...

DJ Vallauri
DJ Vallauri
Founder, President & CEO - Lodging Interactive
Lodging Interactive
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Sales & Marketing
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Digital Marketing
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Chatbots, Robotics & AI
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DJ Vallauri
by DJ Vallauri
5 November 2024Lodging InteractiveSales & Marketing
ChatGPT’s Real-Time Web Search is a Game Changer for Hotel Marketing
Opinion

Food for thought: systemic underinvestment in hospitality marketing

With the 2025 budgeting season in hospitality underway, it’s not too late to compare marketing spend in hospitality to the broader economy. As per Gartner CMO Spend Survey, the average 2024 marketing budgets are 7.7% of total revenue, the lowest pos...

Max Starkov
Max Starkov
Hospitality & Online Travel Tech Consultant
NYU
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Sales & Marketing
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Revenue Management
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Digital Marketing
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Max Starkov
by Max Starkov
4 November 2024NYUSales & Marketing
NYUSPS Jonathan M. Tisch Center for Hospitality and Tourism