Email marketing Filter 50 more Opinion What hoteliers need to know about Google and Yahoo’s email authentication changes in 2024 New year, new email rules. Google and Yahoo have announced new email authentication requirements that take effect on February 1st, 2024. As email marketers in the hospitality space, we should pay attention to these new rules, because email continues... Karen StephensChief Revenue Officer at Revinate Revinate, Inc.More in this category Sales & MarketingMore in this category Email marketingMore in this category Lodging Industry More like this Opinion 5 reasons why data is critical for hotel marketers There’s been a lot of buzz over the past few years about the explosion of big data. And that explosion has created a new world of data-driven hospitality, where the convergence of hotel marketer data, analytics, and guest expectations for personaliz... Karen StephensChief Revenue Officer at Revinate Revinate, Inc.More in this category Email marketingMore in this category Lodging IndustryMore in this category Big DataMore in this category Guest Experience More like this Opinion How to create a successful hotel newsletter Many hoteliers underestimate the power of the hotel newsletter. They mistakenly believe it will be a waste of time, effort, and marketing budget. However, those hoteliers couldn’t be more wrong. Karen StephensChief Revenue Officer at Revinate Revinate, Inc.More in this category Email marketingMore in this category Content Marketing More like this Opinion 9 easy ways to boost hotel guest satisfaction Imagine a guest arriving at your hotel only to find their room isn’t ready, the restaurant is closed, and there’s nowhere to store their luggage while they wait. Karen StephensChief Revenue Officer at Revinate Revinate, Inc.More in this category Sales & MarketingMore in this category Email marketingMore in this category Lodging IndustryMore in this category Guest Experience More like this Case Study How Revinate helped IPP HOTELS unify its guest data IPP HOTELS is a collection of 8 properties in Austria. Each one is unique and offers something different to travelers, whether it’s luxury amenities at Hotel Landgut & SPA Althof Retz or an affordable place to lay your head in Austria at Hotel I’m I... Revinate, Inc. More in this category Sales & MarketingMore in this category Revenue ManagementMore in this category CRM & LoyaltyMore in this category Email marketing More like this Opinion Use win-back email campaigns for bigger profits and greater loyalty OTA commissions have doubled since 2015 — often exceeding rates of 30% to 35% for many properties. And acquiring new customers can cost anywhere from 5X to 25X more than retaining existing ones. Karen StephensChief Revenue Officer at Revinate Revinate, Inc.More in this category Sales & MarketingMore in this category Email marketing More like this Opinion Apple’s iOS17 Release: Introduction to Link Tracking Protection (LTP) and its impact on email deliverability Two years ago, Apple released iOS15 and disrupted the email marketing world with Mail Privacy Protection (MPP). That happened in September of 2021, and to this day we are still working with clients to shift their mindset on email “engagement.” Haydee FernandezAssociate Director, Customer Benchmarking & Recommendations at Cendyn Cendyn™More in this category Email marketing More like this Opinion How to write lead nurture emails that actually convert There’s a pivotal moment when you first connect with a potential guest. You’ve successfully captured their attention. Your next objective is to cultivate that initial spark. The fact is, nine out of ten visitors that come to your hotel website aren’... Karen StephensChief Revenue Officer at Revinate Revinate, Inc.More in this category Sales & MarketingMore in this category Email marketing More like this Opinion The 7 top hotel marketing channels and how to make the most of them The global online travel market is estimated to be worth an impressive $1 billion in 2030. The demand is there, but are you capturing your share of it? To get your piece of the pie, you need to cover multiple hotel marketing channels and optimize th... Karen StephensChief Revenue Officer at Revinate Revinate, Inc.More in this category Sales & MarketingMore in this category Online Travel Agencies (OTA)More in this category Email marketingMore in this category Digital Marketing More like this Case Study How Aramark Destinations is maximizing revenue opportunities Aramark Destinations, a division of Aramark, delivers authentic, memorable experiences at national and state parks, specialty hotels, museums, and other destinations across the US. In partnership with its clients, Aramark Destinations strives to enh... Revinate, Inc. More in this category Sales & MarketingMore in this category Revenue ManagementMore in this category Email marketingMore in this category Guest Experience More like this The Hotel Yearbook Technology 2024 Entering the Everything-Data Decade Download Your content on Hospitality Net? Hospitality Net membership explained
Opinion What hoteliers need to know about Google and Yahoo’s email authentication changes in 2024 New year, new email rules. Google and Yahoo have announced new email authentication requirements that take effect on February 1st, 2024. As email marketers in the hospitality space, we should pay attention to these new rules, because email continues... Karen StephensChief Revenue Officer at Revinate Revinate, Inc.More in this category Sales & MarketingMore in this category Email marketingMore in this category Lodging Industry More like this
Opinion 5 reasons why data is critical for hotel marketers There’s been a lot of buzz over the past few years about the explosion of big data. And that explosion has created a new world of data-driven hospitality, where the convergence of hotel marketer data, analytics, and guest expectations for personaliz... Karen StephensChief Revenue Officer at Revinate Revinate, Inc.More in this category Email marketingMore in this category Lodging IndustryMore in this category Big DataMore in this category Guest Experience More like this
Opinion How to create a successful hotel newsletter Many hoteliers underestimate the power of the hotel newsletter. They mistakenly believe it will be a waste of time, effort, and marketing budget. However, those hoteliers couldn’t be more wrong. Karen StephensChief Revenue Officer at Revinate Revinate, Inc.More in this category Email marketingMore in this category Content Marketing More like this
Opinion 9 easy ways to boost hotel guest satisfaction Imagine a guest arriving at your hotel only to find their room isn’t ready, the restaurant is closed, and there’s nowhere to store their luggage while they wait. Karen StephensChief Revenue Officer at Revinate Revinate, Inc.More in this category Sales & MarketingMore in this category Email marketingMore in this category Lodging IndustryMore in this category Guest Experience More like this
Case Study How Revinate helped IPP HOTELS unify its guest data IPP HOTELS is a collection of 8 properties in Austria. Each one is unique and offers something different to travelers, whether it’s luxury amenities at Hotel Landgut & SPA Althof Retz or an affordable place to lay your head in Austria at Hotel I’m I... Revinate, Inc. More in this category Sales & MarketingMore in this category Revenue ManagementMore in this category CRM & LoyaltyMore in this category Email marketing More like this
Opinion Use win-back email campaigns for bigger profits and greater loyalty OTA commissions have doubled since 2015 — often exceeding rates of 30% to 35% for many properties. And acquiring new customers can cost anywhere from 5X to 25X more than retaining existing ones. Karen StephensChief Revenue Officer at Revinate Revinate, Inc.More in this category Sales & MarketingMore in this category Email marketing More like this
Opinion Apple’s iOS17 Release: Introduction to Link Tracking Protection (LTP) and its impact on email deliverability Two years ago, Apple released iOS15 and disrupted the email marketing world with Mail Privacy Protection (MPP). That happened in September of 2021, and to this day we are still working with clients to shift their mindset on email “engagement.” Haydee FernandezAssociate Director, Customer Benchmarking & Recommendations at Cendyn Cendyn™More in this category Email marketing More like this
Opinion How to write lead nurture emails that actually convert There’s a pivotal moment when you first connect with a potential guest. You’ve successfully captured their attention. Your next objective is to cultivate that initial spark. The fact is, nine out of ten visitors that come to your hotel website aren’... Karen StephensChief Revenue Officer at Revinate Revinate, Inc.More in this category Sales & MarketingMore in this category Email marketing More like this
Opinion The 7 top hotel marketing channels and how to make the most of them The global online travel market is estimated to be worth an impressive $1 billion in 2030. The demand is there, but are you capturing your share of it? To get your piece of the pie, you need to cover multiple hotel marketing channels and optimize th... Karen StephensChief Revenue Officer at Revinate Revinate, Inc.More in this category Sales & MarketingMore in this category Online Travel Agencies (OTA)More in this category Email marketingMore in this category Digital Marketing More like this
Case Study How Aramark Destinations is maximizing revenue opportunities Aramark Destinations, a division of Aramark, delivers authentic, memorable experiences at national and state parks, specialty hotels, museums, and other destinations across the US. In partnership with its clients, Aramark Destinations strives to enh... Revinate, Inc. More in this category Sales & MarketingMore in this category Revenue ManagementMore in this category Email marketingMore in this category Guest Experience More like this