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Opinion

How Payment Flexibility Can Increase Your Hotel Sales

Guests expect convenience and flexibility at every turn - including when it comes to paying for their hotel experience. One powerful, yet often overlooked sales strategy is offering flexible payment options. By meeting these expectations, you can at...

Lauren Hall
Lauren Hall
Founder & CEO at iVvy
iVvy
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MICE
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Lauren Hall
by Lauren Hall
4 November 2024iVvySales & Marketing
iVvy
2025 Hotel Industry Playbook: Embrace Change or Risk Irrelevance
Opinion

2025 Hotel Industry Playbook: Embrace Change or Risk Irrelevance

2024 was a wake-up call for the hotel industry. Record performance may have stolen headlines, but the reality was less glamorous: growth rates stabilized, and staffing gaps stretched resources thin. The industry is at a tipping point. Although techn...

Pedro Colaco
Pedro Colaco
CEO at GuestCentric Systems
GuestCentric Systems
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Innovation
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Guest Experience
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Pedro Colaco
by Pedro Colaco
31 October 2024GuestCentric SystemsSales & Marketing
2025 Hotel Industry Playbook: Embrace Change or Risk Irrelevance
h2c Unveils 2024 Global Hotel Direct Booking Acceleration Study
Press Release

h2c Unveils 2024 Global Hotel Direct Booking Acceleration Study

With direct bookings becoming a critical focus for hotel chains worldwide, h2c, a leading consultancy in the hospitality industry, has released its 2024 Global Hotel Direct Booking Acceleration Study. This in-depth research offers key insights into ...

h2c GmbH
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h2c Unveils 2024 Global Hotel Direct Booking Acceleration Study30 October 2024h2c GmbHSales & Marketing
h2c Unveils 2024 Global Hotel Direct Booking Acceleration Study
Opinion

Content Strategy in 2025: Time for a Quick Refresh

In today’s digital landscape, technology companies face a growing challenge: building business using traditional outreach methods is getting harder. Prospects rarely answer calls, open emails, or click ads. Schedule a demo? Good luck.

Daniel Craig
Daniel Craig
Founder & Chief Strategist, Reknown
Reknown Marketing
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Content Marketing
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Daniel Craig
by Daniel Craig
30 October 2024Reknown MarketingSales & Marketing
Reknown Marketing
Video

Cendyn CRM Video #3 - Segmentation: A path towards revenue growth

Are you ready to take your marketing efforts to the next level? Look no further! Welcome to the Cendyn CRM video series, designed to empower you with the knowledge needed to drive loyalty and implement a robust marketing strategy across multiple cha...

Cendyn™
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CRM & Loyalty
Cendyn CRM Video #3 - Segmentation: A path towards revenue growth30 October 2024Miscellaneous (series)Cendyn™
BLLA Concludes Another Successful Edition of The Boutique Hotel Owners Conference
Press Release

BLLA Concludes Another Successful Edition of The Boutique Hotel Owners Conference

The 2024 Boutique Hotel Owners Conference, hosted by the Boutique & Luxury Lodging Association (BLLA), concluded its annual event with powerful insights into the evolving landscape of boutique hospitality. Held under the unifying theme of The Myceli...

Boutique Lifestyle Leaders Association (BLLA)
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BLLA Concludes Another Successful Edition of The Boutique Hotel Owners Conference29 October 2024BLLASales & Marketing
BLLA Concludes Another Successful Edition of The Boutique Hotel Owners Conference
Opinion

Destination winning strategy: Competing on authentic experience

What can tourist destinations learn about the experience economy, where human engagement is leveraged specifically to create a meaningful and memorable event? Rather than boasting about the best sandy beach or exclusive restaurant, today’s destinati...

Meng-Mei Maggie Chen
Meng-Mei Maggie Chen
Assistant Professor at EHL Hospitality Business School
EHL
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Destination Marketing
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Guest Experience
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Meng-Mei Maggie Chen
by Meng-Mei Maggie Chen
29 October 2024EHLSales & Marketing
EHL Hospitality Business School
Press Release

HSMAI Welcomes Brian Hicks as President & CEO, Continuing the Legacy of Innovation and Leadership

The Hospitality Sales and Marketing Association International (HSMAI) is proud to announce the appointment of Brian Hicks as its new President and CEO. Hicks, a distinguished hospitality leader with more than 30 years of international experience, st...

The Hospitality Sales and Marketing Association International (HSMAI)
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Sales & Marketing
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HSMAI Welcomes Brian Hicks as President & CEO, Continuing the Legacy of Innovation and Leadership28 October 2024HSMAISales & Marketing
HSMAI Welcomes Brian Hicks as President & CEO, Continuing the Legacy of Innovation and Leadership