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Opinion

Common ways hotels make wrong marketing investments

As a hotel marketing professional and consultant for nearly a decade, I noticed that management teams of independent hotels are hesitant about investing in digital marketing.

Daniel Diosi
Daniel Diosi
Entrepreneur, Daniel Diosi & Partners
Daniel Diosi & Partners
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Public Relations
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Brand Marketing
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Daniel Diosi
by Daniel Diosi
1 November 2022Daniel Diosi & PartnersAdvertising
Daniel Diosi & Partners
Opinion

The Rise of Native Advertising

Native advertising can be one of the most immersive and effective advertising experiences, so it’s no surprise that native advertising spending is on the rise. In fact, native advertising spend in the U.S. jumped 37% in 2021, and is expected to reac...

Christine Walker Scarce
Christine Walker Scarce
Director, Product & Sales Marketing at Expedia Group Media Solutions
Expedia Group Media Solutions
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Sales & Marketing
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Advertising
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Christine Walker Scarce
by Christine Walker Scarce
25 August 2022Expedia Group Media SolutionsAdvertising
Expedia Group Media Solutions
Opinion

Why Visrez 3D Resort Maps are used worldwide

Victoria Georgieva the head of Visrez Resort Maps team outlines the reasons why clients select Visrez as their 3D property maps partner and how our products help to transform the way they communicate their properties.

Victoria Georgieva
Victoria Georgieva
Head of Visrez Maps Team
Visrez
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MICE
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Business Travel
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Luxury Travel
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Victoria Georgieva
by Victoria Georgieva
18 July 2022VisrezAdvertising
Visrez
LIV Hospitality Design Awards 2022, join the most comprehensive design program dedicated to the Hospitality Industry.
Press Release

LIV Hospitality Design Awards 2022, join the most comprehensive design program dedicated to the Hospitality Industry.

Zurich, Switzerland – The third edition of the LIV Hospitality Design Awards is now open, accepting entries until the 31st of January 2023, into its two major categories: Architectural Design and Interior Design. The program is open to architects an...

LIV Hospitality Design Awards
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Awards and Accolades
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Advertising
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Guest Experience
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LIV Hospitality Design Awards 2022, join the most comprehensive design program dedicated to the Hospitality Industry.22 June 2022LIV Hospitality Design AwardsAdvertising
LIV Hospitality Design Awards 2022, join the most comprehensive design program dedicated to the Hospitality Industry.
Opinion

TravelAds Tips and Tricks to Help Boost Hotel Bookings

For the past two years, Expedia Group Media Solutions has been releasing quarterly Travel Trend Reports to share insights into global and regional trends, hoping to inform marketing campaigns as the industry rebuilds. In our latest installment, one ...

Haley White
Haley White
Director of Business Development, Expedia Group Media Solutions
Expedia Group Media Solutions
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Sales & Marketing
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Advertising
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Haley White
by Haley White
17 June 2022Expedia Group Media SolutionsAdvertising
Expedia Group Media Solutions
Opinion

3 Tips to Help Your Ad Stand Out to Travel Shoppers

If you’re in advertising, you need to find ways to ensure your campaigns stand out in a competitive marketplace. For travel marketers, that means delivering compelling ads that appeal to travel shoppers who may be researching destinations, comparing...

Christen Horner
Christen Horner
Operations Program Manager for Expedia Group Media Solutions
Expedia Group Media Solutions
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Sales & Marketing
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Christen Horner
by Christen Horner
14 June 2022Expedia Group Media SolutionsAdvertising
Expedia Group Media Solutions
Opinion

8 Tips for Creating Effective Display Ads

Display advertising is an important part of any integrated marketing campaign, but it’s sometimes easy to forget the best practices for creating ads that actually work. As we spend more and more of our lives online, however, digital marketers must e...

Christine Walker Scarce
Christine Walker Scarce
Director, Product & Sales Marketing at Expedia Group Media Solutions
Expedia Group Media Solutions
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Sales & Marketing
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Advertising
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Content Marketing
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Christine Walker Scarce
by Christine Walker Scarce
2 June 2022Expedia Group Media SolutionsAdvertising
Expedia Group Media Solutions