Advertising

Growing reservations volume shows the value of Google Hotel Ads for small accommodation providers

As hoteliers continue to battle economic challenges and build out strategies to successfully recover from the impacts of the pandemic, Google Hotel Ads is providing a way for small properties to maximise bookings and revenue.

Little Hotelier

Little Hotelier

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Mobile Marketing

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Online Travel Agencies (OTA)

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Search Marketing

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Digital Marketing

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Growing reservations volume shows the value of Google Hotel Ads for small accommodation providers

How Hotel Brands Are Using First-Party Data

Finding and appealing to travelers online means getting to know them—their preferences, habits, and how these might change in the moment. Searching and booking travel no longer follows traditional paths. Travelers show intent at any time and any pla...

Sojern

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Digital Marketing

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How Hotel Brands Are Using First-Party Data

Laying the Foundation for a Multichannel Hotel Advertising Campaign

A successful digital marketing campaign generates interest, showcases unique offerings, and helps to achieve your marketing goals. With travelers engaging on so many different channels for trip research and planning, it’s critical to get your messag...

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Digital Marketing

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Sojern

Influence Travelers with Native Advertising

At Expedia Group Media Solutions, we’re continuously growing and innovating to help our travel partners around the globe reach, engage, and convert travelers. The latest innovation we’re excited to introduce is a new and improved Native Advertising ...

Christine Walker Scarce

Christine Walker Scarce

Director, Product & Sales Marketing at Expedia Group Media Solutions

Expedia Group Media Solutions

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Sales & Marketing

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Expedia Group Media Solutions

What is Google Hotel Ads?

Google is no longer just a search engine and a verb, but also one of the top places where travellers begin their hotel search. Within just a few clicks, their search can be narrowed down to a handful of properties, with the top listings benefiting t...

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Digital Marketing

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SiteMinder

Common ways hotels make wrong marketing investments

As a hotel marketing professional and consultant for nearly a decade, I noticed that management teams of independent hotels are hesitant about investing in digital marketing.

Daniel Diosi

Entrepreneur, Daniel Diosi & Partners

Daniel Diosi & Partners

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Public Relations

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Digital Marketing

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Brand Marketing

Daniel Diosi & Partners

The Rise of Native Advertising

Native advertising can be one of the most immersive and effective advertising experiences, so it’s no surprise that native advertising spending is on the rise. In fact, native advertising spend in the U.S. jumped 37% in 2021, and is expected to reac...

Christine Walker Scarce

Christine Walker Scarce

Director, Product & Sales Marketing at Expedia Group Media Solutions

Expedia Group Media Solutions

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Sales & Marketing

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Expedia Group Media Solutions

Are you leveraging Google’s metasearch ads?

Today, we’re talking about… Google’s metasearch ads. Hospitality marketers have grown intimately familiar with Google search ads

Thomas McDermott

Thomas McDermott

Vice President of Corporate Marketing at Tambourine

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Search Marketing

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Digital Marketing

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Tambourine

Why Visrez 3D Resort Maps are used worldwide

Victoria Georgieva the head of Visrez Resort Maps team outlines the reasons why clients select Visrez as their 3D property maps partner and how our products help to transform the way they communicate their properties.

Victoria Georgieva

Victoria Georgieva

Head of Visrez Maps Team

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Business Travel

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Visrez

LIV Hospitality Design Awards 2022, join the most comprehensive design program dedicated to the Hospitality Industry.

LIV Hospitality Design Awards 2022, join the most comprehensive design program dedicated to the Hospitality Industry.

Zurich, Switzerland – The third edition of the LIV Hospitality Design Awards is now open, accepting entries until the 31st of January 2023, into its two major categories: Architectural Design and Interior Design. The program is open to architects an...

LIV Hospitality Design Awards

LIV Hospitality Design Awards

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Awards and Accolades

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Guest Experience

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Content Marketing

LIV Hospitality Design Awards 2022, join the most comprehensive design program dedicated to the Hospitality Industry.