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Why Hotels Must Rethink Their Black Friday Strategy to Stand Out from OTAs
Opinion

Why Hotels Must Rethink Their Black Friday Strategy to Stand Out from OTAs

As Black Friday has evolved from a single-day sales event into an extended period of promotions, hotels face new challenges in distinguishing themselves from the overwhelming presence of Online Travel Agencies (OTAs). Research conducted by three&six...

Alicia Hamilton
Alicia Hamilton
Senior Digital Marketer
three&six
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Alicia Hamilton
by Alicia Hamilton
27 September 2024three&sixSearch Marketing
Why Hotels Must Rethink Their Black Friday Strategy to Stand Out from OTAs
Supplier News

Lindsey Sagnella Appointed Vice President, Content at three&six.

Digital marketing agency three&six is excited to announce the appointment of Lindsey Sagnella as Vice President, Content. With over a decade of experience driving successful social media strategies for luxury and hospitality brands, Lindsey joins th...

three&six
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Lindsey Sagnella Appointed Vice President, Content at three&six.13 September 2024three&sixSearch Marketing
Lindsey Sagnella Appointed Vice President, Content at three&six.
It’s the End of Search Advertising as We Know It (And I Still Don’t Know if I Feel Fine...)
Opinion

It’s the End of Search Advertising as We Know It (And I Still Don’t Know if I Feel Fine...)

As we move further into generative AI experiences in Search, it’s becoming increasingly clear that the traditional advertising models used by search engines need some rethinking.

Simone Puorto
Simone Puorto
Founder | CEO | Futurist
Travel Singularity
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Sales & Marketing
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Simone Puorto
by Simone Puorto
2 September 2024Travel SingularitySearch Marketing
It’s the End of Search Advertising as We Know It (And I Still Don’t Know if I Feel Fine...)
External

Google Hotel Listings Under Siege: Fake WhatsApp Numbers & Marking As Closed

I am hearing reports of some spammers or hackers hijacking some Google Hotel listings by marking some hotels as permanently closed and also changing the phone numbers to WhatsApp numbers. This can be a huge concern for many hotel operators, but I am...

Search Engine Roundtable
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Google Hotel Listings Under Siege: Fake WhatsApp Numbers & Marking As Closed19 August 2024Search Engine RoundtableSearch Marketing
Google Hotel Listings Under Siege: Fake WhatsApp Numbers & Marking As Closed
Opinion

What will be the impact on hospitality of the antitrust ruling against Google?

Earlier this week, a federal judge ruled that Google was illegally maintaining monopoly over Internet search and was using its dominance to squash the competition. Google announced that it was planning to appeal this ruling and was “focused on makin...

Max Starkov
Max Starkov
Hospitality & Online Travel Tech Consultant
NYU
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Max Starkov
by Max Starkov
7 August 2024NYUSearch Marketing
NYUSPS Jonathan M. Tisch Center for Hospitality and Tourism
What will be the impact on hotel marketing of Google abandoning its vision for a future without third-party cookies?
Opinion

What will be the impact on hotel marketing of Google abandoning its vision for a future without third-party cookies?

Background - Google just announced it was abandoning its quest to remove support of third-party cookies in its popular browser Chrome after four years of delays to find an alternative, citing “the amount of work it would take to move away from cooki...

Max Starkov
Max Starkov
Hospitality & Online Travel Tech Consultant
NYU
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Max Starkov
by Max Starkov
24 July 2024NYUSearch Marketing
What will be the impact on hotel marketing of Google abandoning its vision for a future without third-party cookies?
Press Release

Skift Podcast: Is Google Killing Online Travel?

Google Hotels is the largest and most comprehensive metasearch engine in travel. It is a core part of the online travel ecosystem but remains a black box. So Skift Research did an analysis of thousands of hotel listings on Google to learn which onli...

skift Inc.
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Revenue Management
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Skift Podcast: Is Google Killing Online Travel?29 May 2024skift Inc.Search Marketing
Skift Podcast: Is Google Killing Online Travel?