Search Marketing Filter 10 more External Online Travel Giants Set New Record For Marketing Spend In ‘23 Financial figures from Expedia Group, Booking Holdings, Airbnb and Trip.com Group – four of the largest online travel agencies in the world – show the companies spent a record amount of money to promote their brands and attract customers in 2023, as... Phocuswire More in this category Online Travel Agencies (OTA)More in this category Search MarketingMore in this category Advertising More like this External Building more durable and effective bidding strategies for Hotel Campaigns Travelers are taking trips again. International tourism ended 2023 at 88% of pre-pandemic levels, according to the World Tourism Organization, an agency of the United Nations. During the pandemic, the travel industry experienced significant challeng... Google More in this category Search Marketing More like this Opinion Market trend: Refining SEM strategies for full-funnel marketing The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. Carly FerranoloSEM Team Lead at Cendyn CendynMore in this category Sales & MarketingMore in this category Search Marketing More like this External The psychology of luxury travel: The key to attracting affluent customers In his role as founder of digital marketing agency Jadewolf, David Nickel, helps luxury travel brands generate qualified leads and direct bookings. His secret: A scalable luxury persona. thinkwithgoogle.com More in this category Search MarketingMore in this category Digital Marketing More like this White Paper Widespread US Hotel SEO Failure. Are Hotel Direct Websites Neglected? When measured against SEO best practice metrics, US hotel direct websites score just 58.3% on average. The results, equivalent to a US High School Grade F, are the headline findings from our recent white paper titled "A Wake-Up Call: The State of SE... three&six More in this category Search MarketingMore in this category Digital MarketingMore in this category AdvertisingMore in this category Content Marketing More like this External Hospitality SEO Best Practices For 2023 & Beyond While most Americans say they are comfortable traveling again, cost and inflation have now replaced COVID-19 concerns as top barriers to travel. searchenginejournal.com More in this category Search Marketing More like this Podcast Will AI and ChatGPT Kill Your Search Traffic? It’s become a bit of a parlor game to predict whether ChatGPT and other AI tools spell doom for Google. Will the search giant flounder and fail? Or will it find a way to recover? A better question, though, might be “What happens to your traffic and ... Tim Peter & Associates, LLC More in this category Search MarketingMore in this category Chatbots, Robotics & AI More like this Opinion How to Improve Review Scores on Booking.com Booking.com is the world’s leading source of hotel reviews, powering 41.8% of global guest reviews in 2022. With millions of travelers searching for their next stay on the platform, it’s essential that hoteliers understand how reviews and guest scor... Zoé KoumbouziDirector of Product Marketing at Shiji ShijiMore in this category Online Travel Agencies (OTA)More in this category Search Marketing More like this Supplier News How to win direct bookings from metasearch If there’s any tool that’s the single most powerful resource for your prospective guests, it’s online search. Usually, a guest’s first step when planning travel is deciding on a destination. That’s the easy part! From there, looking for accommodatio... Cendyn™ More in this category Sales & MarketingMore in this category Search Marketing More like this Opinion Say Goodbye to Google, Hoteliers The watchword for this year remains uncertainty. But one thing is certain: Google has taken online travel agencies’ place as the single most important sales-and-marketing channel for most hotels. Unfortunately, Google’s importance creates a level of... Tim PeterFounder & President, Tim Peter & Associates Tim Peter & Associates, LLCMore in this category Sales & MarketingMore in this category Search MarketingMore in this category Digital Marketing More like this The Hotel Yearbook Technology 2024 Entering the Everything-Data Decade Download Your content on Hospitality Net? Hospitality Net membership explained
External Online Travel Giants Set New Record For Marketing Spend In ‘23 Financial figures from Expedia Group, Booking Holdings, Airbnb and Trip.com Group – four of the largest online travel agencies in the world – show the companies spent a record amount of money to promote their brands and attract customers in 2023, as... Phocuswire More in this category Online Travel Agencies (OTA)More in this category Search MarketingMore in this category Advertising More like this
External Building more durable and effective bidding strategies for Hotel Campaigns Travelers are taking trips again. International tourism ended 2023 at 88% of pre-pandemic levels, according to the World Tourism Organization, an agency of the United Nations. During the pandemic, the travel industry experienced significant challeng... Google More in this category Search Marketing More like this
Opinion Market trend: Refining SEM strategies for full-funnel marketing The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. Carly FerranoloSEM Team Lead at Cendyn CendynMore in this category Sales & MarketingMore in this category Search Marketing More like this
External The psychology of luxury travel: The key to attracting affluent customers In his role as founder of digital marketing agency Jadewolf, David Nickel, helps luxury travel brands generate qualified leads and direct bookings. His secret: A scalable luxury persona. thinkwithgoogle.com More in this category Search MarketingMore in this category Digital Marketing More like this
White Paper Widespread US Hotel SEO Failure. Are Hotel Direct Websites Neglected? When measured against SEO best practice metrics, US hotel direct websites score just 58.3% on average. The results, equivalent to a US High School Grade F, are the headline findings from our recent white paper titled "A Wake-Up Call: The State of SE... three&six More in this category Search MarketingMore in this category Digital MarketingMore in this category AdvertisingMore in this category Content Marketing More like this
External Hospitality SEO Best Practices For 2023 & Beyond While most Americans say they are comfortable traveling again, cost and inflation have now replaced COVID-19 concerns as top barriers to travel. searchenginejournal.com More in this category Search Marketing More like this
Podcast Will AI and ChatGPT Kill Your Search Traffic? It’s become a bit of a parlor game to predict whether ChatGPT and other AI tools spell doom for Google. Will the search giant flounder and fail? Or will it find a way to recover? A better question, though, might be “What happens to your traffic and ... Tim Peter & Associates, LLC More in this category Search MarketingMore in this category Chatbots, Robotics & AI More like this
Opinion How to Improve Review Scores on Booking.com Booking.com is the world’s leading source of hotel reviews, powering 41.8% of global guest reviews in 2022. With millions of travelers searching for their next stay on the platform, it’s essential that hoteliers understand how reviews and guest scor... Zoé KoumbouziDirector of Product Marketing at Shiji ShijiMore in this category Online Travel Agencies (OTA)More in this category Search Marketing More like this
Supplier News How to win direct bookings from metasearch If there’s any tool that’s the single most powerful resource for your prospective guests, it’s online search. Usually, a guest’s first step when planning travel is deciding on a destination. That’s the easy part! From there, looking for accommodatio... Cendyn™ More in this category Sales & MarketingMore in this category Search Marketing More like this
Opinion Say Goodbye to Google, Hoteliers The watchword for this year remains uncertainty. But one thing is certain: Google has taken online travel agencies’ place as the single most important sales-and-marketing channel for most hotels. Unfortunately, Google’s importance creates a level of... Tim PeterFounder & President, Tim Peter & Associates Tim Peter & Associates, LLCMore in this category Sales & MarketingMore in this category Search MarketingMore in this category Digital Marketing More like this