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Transactional Marketing vs. Relationship Marketing in the Hotel Industry
Opinion

Transactional Marketing vs. Relationship Marketing in the Hotel Industry

Generating revenue is key to any business, including hotels. This is why it is very common that in the industry most hoteliers put all their effort on transactional marketing. This means the focus is mainly on short-term relations with guests, and o...

Johanna Bernuy
Johanna Bernuy
Marketing Manager at Bookboost
Bookboost
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Sales & Marketing
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Revenue Management
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Digital Marketing
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Guest Experience
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Johanna Bernuy
by Johanna Bernuy
29 January 2024BookboostRevenue Management
Transactional Marketing vs. Relationship Marketing in the Hotel Industry
Press Release

Global Revenue Forum Announces Sommet Education as a Multi-City Sponsor for a Day of Unique Educational, Networking, and Commercial Opportunities at GRF 2024 – 30 January, Across Europe

The Global Revenue Forum is pleased to announce a partnership with Sommet Education to provide enhanced learning programs and educational opportunities at its upcoming events in London, Milan, Stockholm and Lisbon.

Sommet Education
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Revenue Management
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Events & Conferences
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Education & Professional Development
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Hotelschools | Universities
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Global Revenue Forum Announces Sommet Education as a Multi-City Sponsor for a Day of Unique Educational, Networking, and Commercial Opportunities at GRF 2024 – 30 January, Across Europe26 January 2024Sommet EducationRevenue Management
Global Revenue Forum Announces Sommet Education as a Multi-City Sponsor for a Day of Unique Educational, Networking, and Commercial Opportunities at GRF 2024 – 30 January, Across Europe
Press Release

The Power of Personalization in Revenue Optimization

Personalization is not just about personalized pricing; it’s a revenue driver and powerful conversion tool for all commercial strategy disciplines that is capable of increasing revenues by up to 40%. I brought this topic to HSMAI’s Revenue Optimizat...

The Hospitality Sales and Marketing Association International (HSMAI)
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Sales & Marketing
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Revenue Management
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The Power of Personalization in Revenue Optimization26 January 2024HSMAIRevenue Management
The Power of Personalization in Revenue Optimization
Case Study

From basic to sophisticated: How The July transformed its marketing and increased their direct booking revenue

The July is a portfolio of premium apartment-hotels in Europe. Today, the properties are all located in Amsterdam, but the group is investing more than one billion euros to expand their network, taking their concept to London, Dublin, and Lisbon in ...

Revinate, Inc.
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Sales & Marketing
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Revenue Management
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From basic to sophisticated: How The July transformed its marketing and increased their direct booking revenue26 January 2024Revinate, Inc.Revenue Management
From basic to sophisticated: How The July transformed its marketing and increased their direct booking revenue
The blueprint for a top-tier hotel reservation team
Opinion

The blueprint for a top-tier hotel reservation team

While the spotlight often shines on the front-facing aspects of hospitality, there’s an unsung hero that can play a pivotal role in your hotel’s success: the hotel reservation team. An effective hotel reservation team is a nexus, bringing together a...

Karen Stephens
Karen Stephens
Chief Revenue Officer at Revinate
Revinate, Inc.
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Revenue Management
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Reputation Management
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Lodging Industry
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Guest Experience
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Karen Stephens
by Karen Stephens
25 January 2024Revinate, Inc.Revenue Management
The blueprint for a top-tier hotel reservation team
AI-Augmented Decision Intelligence: The Next Paradigm Shift in Hospitality Revenue Management
Opinion

AI-Augmented Decision Intelligence: The Next Paradigm Shift in Hospitality Revenue Management

Artificial intelligence is everywhere. It’s making inroads into practically every field of human activity. It’s integrated into search engines, word processors, and various apps likely installed on your smartphone in your pocket. And there’s a reaso...

Andrew Rubinacci
Andrew Rubinacci
Chief Advisory Officer of FLYR for Hospitality
FLYR (formerly Pace Revenue)
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Property Technology
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Revenue Management
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Travel Technology
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Lodging Industry
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Andrew Rubinacci
by Andrew Rubinacci
25 January 2024FLYR (formerly Pace Revenue)Revenue Management
AI-Augmented Decision Intelligence: The Next Paradigm Shift in Hospitality Revenue Management
Case Study

9Hotel Collection sees a 39% RevPAR increase using Mews

9Hotel Collection is a collection of lifestyle boutique hotels in France, Belgium, Italy, Switzerland and Portugal. They focus on refined design and outstanding experiences, with each property boasting a combination of luxury and efficiency powered ...

Mews Systems Ltd
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Revenue Management
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Travel Technology
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Guest Experience
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9Hotel Collection sees a 39% RevPAR increase using Mews24 January 2024Mews Systems LtdRevenue Management
9Hotel Collection sees a 39% RevPAR increase using Mews
Opinion

To Drive Top Line Revenue, Hotel Sales Must Think Like Marketing

Stephanie Smith from Cogwheel Marketing & Analytics and Trevor Grant from Revenue Hub joined together for a discussion, where they explore how hotel sales and marketing can seem disconnected when looking at how to drive topline revenue.

Stephanie Sparks Smith
Stephanie Sparks Smith
CEO & Digital Matriarch, Cogwheel Marketing
Cogwheel Marketing
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Sales & Marketing
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Revenue Management
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Stephanie Sparks Smith
by Stephanie Sparks Smith
22 January 2024Cogwheel MarketingRevenue Management
Cogwheel Marketing