Sales & Marketing Filter 270 more Press Release Where finance and marketing intersect - Building stronger partnerships An effective partnership between the Chief Marketing Officer (CMO) and Chief Financial Officer (CFO) is crucial, as research shows that finance and marketing are intrinsically linked. Therefore, aligning marketing initiatives with the broader financ... EHL Hospitality Business School More in this category FinanceMore in this category Sales & Marketing More like this Opinion HSMAI’s Strategic Initiatives to Enhance Local Market Engagement and Value Here at HSMAI we are ramping up efforts to invigorate our member base and foster robust market-specific growth. As we move into 2024, our strategic priority to “broaden our reach” takes center stage, focusing on developing new markets and enhancing ... Robert A. GilbertCHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI) HSMAIMore in this category Sales & Marketing More like this Press Release Empowering the Next Generation: Insights from The Savoy Hotel On the evening of Thursday, 25th April, The Savoy Hotel, London, welcomed a gathering of young talents and leaders in the hotel, event, and travel industry. The first of many events in London hosted by the HSMAI Europe Rising Leader Council team aim... HSMAI Region Europe More in this category Sales & MarketingMore in this category Events & Conferences More like this Opinion Is AI-generated Content the Spam of Our Time? Lately I’ve been coming across a lot of content online that appears to be AI generated. I’ve seen it in articles, blogs and whitepapers, on news sites and social media, and in email, product marketing, and media releases. Daniel E. CraigFounder, Reknown ReknownMore in this category Sales & MarketingMore in this category Chatbots, Robotics & AIMore in this category Content Marketing More like this Supplier News The Future of Hospitality: P3’s Insights on Online Check-In Conversion Rates In the dynamic world of hospitality, where every moment counts and guest expectations evolve rapidly, staying ahead is not just a necessity but a strategic imperative. Enter P3 Hotel Software, a pioneer in revolutionizing the guest journey through i... P3 Hotel Software More in this category Sales & MarketingMore in this category Property TechnologyMore in this category CRM & LoyaltyMore in this category Guest Experience More like this Case Study How Grupo Brisas increased their direct channel revenue 30% YOY Grupo Brisas is a collection of one-of-a-kind resort hotel experiences developed and managed by the Brisas Group. Named after the famous Las Brisas Acapulco, a mid-century gem that set the tone for jet-setting luxury, each hotel in the collection of... Revinate, Inc. More in this category Sales & MarketingMore in this category CRM & LoyaltyMore in this category Email marketingMore in this category Lodging Industry More like this Press Release Best practices to gain bookings on your hotel website In today’s digital age, a user-centered hotel website plays a crucial role in attracting and converting potential guests into bookings. With travelers increasingly relying on the internet to research and book accommodations, having a website that pr... Cendyn™ More in this category Sales & MarketingMore in this category Digital Marketing More like this Opinion How Can the Hospitality Businesses Adapt to the New Generation of Guests? The demographics of hospitality consumers are changing; millennials, Gen Z and Gen Alpha are now a predominant audience. These new audiences bring new guest expectations, from digitalised experiences and convenience to social consciousness. While th... Tanya Girdhar JohnVice President, Marketing at IDS Next IDS NEXTMore in this category Sales & MarketingMore in this category Information TechnologyMore in this category Market Segments More like this Opinion A Hotel Marketer’s Bold Blueprint for Unified Commercial Strategy Why do commercial strategy silos persist? Here’s a perspective from a marketer, undoubtedly biased but fueled by a desire for unity and efficiency. Stephanie Sparks SmithCEO & Digital Matriarch, Cogwheel Marketing Cogwheel MarketingMore in this category Sales & MarketingMore in this category Digital Marketing More like this Opinion Are you listening to your website visitors? Today, we’re talking about… Listening to your website visitors. Thomas McDermottCMO at Tambourine TambourineMore in this category Sales & MarketingMore in this category Lodging IndustryMore in this category Market Segments More like this The Hotel Yearbook Technology 2024 Entering the Everything-Data Decade Download Your content on Hospitality Net? Hospitality Net membership explained
Press Release Where finance and marketing intersect - Building stronger partnerships An effective partnership between the Chief Marketing Officer (CMO) and Chief Financial Officer (CFO) is crucial, as research shows that finance and marketing are intrinsically linked. Therefore, aligning marketing initiatives with the broader financ... EHL Hospitality Business School More in this category FinanceMore in this category Sales & Marketing More like this
Opinion HSMAI’s Strategic Initiatives to Enhance Local Market Engagement and Value Here at HSMAI we are ramping up efforts to invigorate our member base and foster robust market-specific growth. As we move into 2024, our strategic priority to “broaden our reach” takes center stage, focusing on developing new markets and enhancing ... Robert A. GilbertCHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI) HSMAIMore in this category Sales & Marketing More like this
Press Release Empowering the Next Generation: Insights from The Savoy Hotel On the evening of Thursday, 25th April, The Savoy Hotel, London, welcomed a gathering of young talents and leaders in the hotel, event, and travel industry. The first of many events in London hosted by the HSMAI Europe Rising Leader Council team aim... HSMAI Region Europe More in this category Sales & MarketingMore in this category Events & Conferences More like this
Opinion Is AI-generated Content the Spam of Our Time? Lately I’ve been coming across a lot of content online that appears to be AI generated. I’ve seen it in articles, blogs and whitepapers, on news sites and social media, and in email, product marketing, and media releases. Daniel E. CraigFounder, Reknown ReknownMore in this category Sales & MarketingMore in this category Chatbots, Robotics & AIMore in this category Content Marketing More like this
Supplier News The Future of Hospitality: P3’s Insights on Online Check-In Conversion Rates In the dynamic world of hospitality, where every moment counts and guest expectations evolve rapidly, staying ahead is not just a necessity but a strategic imperative. Enter P3 Hotel Software, a pioneer in revolutionizing the guest journey through i... P3 Hotel Software More in this category Sales & MarketingMore in this category Property TechnologyMore in this category CRM & LoyaltyMore in this category Guest Experience More like this
Case Study How Grupo Brisas increased their direct channel revenue 30% YOY Grupo Brisas is a collection of one-of-a-kind resort hotel experiences developed and managed by the Brisas Group. Named after the famous Las Brisas Acapulco, a mid-century gem that set the tone for jet-setting luxury, each hotel in the collection of... Revinate, Inc. More in this category Sales & MarketingMore in this category CRM & LoyaltyMore in this category Email marketingMore in this category Lodging Industry More like this
Press Release Best practices to gain bookings on your hotel website In today’s digital age, a user-centered hotel website plays a crucial role in attracting and converting potential guests into bookings. With travelers increasingly relying on the internet to research and book accommodations, having a website that pr... Cendyn™ More in this category Sales & MarketingMore in this category Digital Marketing More like this
Opinion How Can the Hospitality Businesses Adapt to the New Generation of Guests? The demographics of hospitality consumers are changing; millennials, Gen Z and Gen Alpha are now a predominant audience. These new audiences bring new guest expectations, from digitalised experiences and convenience to social consciousness. While th... Tanya Girdhar JohnVice President, Marketing at IDS Next IDS NEXTMore in this category Sales & MarketingMore in this category Information TechnologyMore in this category Market Segments More like this
Opinion A Hotel Marketer’s Bold Blueprint for Unified Commercial Strategy Why do commercial strategy silos persist? Here’s a perspective from a marketer, undoubtedly biased but fueled by a desire for unity and efficiency. Stephanie Sparks SmithCEO & Digital Matriarch, Cogwheel Marketing Cogwheel MarketingMore in this category Sales & MarketingMore in this category Digital Marketing More like this
Opinion Are you listening to your website visitors? Today, we’re talking about… Listening to your website visitors. Thomas McDermottCMO at Tambourine TambourineMore in this category Sales & MarketingMore in this category Lodging IndustryMore in this category Market Segments More like this