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Google just elevated content marketing to unprecedented levels
Opinion

Google just elevated content marketing to unprecedented levels

Google just announced that it would be launching a new search algorithm update over the next few weeks, enabling people to find high-quality content. The new ranking improvements aim to reduce the low-quality or unoriginal content that people find i...

Max Starkov
Max Starkov
Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
NYU
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Search Marketing
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Digital Marketing
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Content Marketing
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Max Starkov
by Max Starkov
24 August 2022NYUSearch Marketing
Google just elevated content marketing to unprecedented levels
Opinion

Hotelier’s quick guide to Expedia’s Search and Sort Factors update

Competing for guests in our tech-centric world typically includes having a strong and engaging presence on OTA websites. Researching hotels on OTA review sites are often the first step in a traveler’s guest journey, which in turn makes those listing...

Sarah-Anne Tissot
Sarah-Anne Tissot
Vice President, Distribution & Partnerships at Cendyn
Cendyn™
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Sales & Marketing
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Online Travel Agencies (OTA)
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Search Marketing
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Digital Marketing
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Sarah-Anne Tissot
by Sarah-Anne Tissot
29 July 2022Cendyn™Search Marketing
Cendyn™
Should hotels offer Airbnb's new split-stay booking options too?
Opinion

Should hotels offer Airbnb's new split-stay booking options too?

Airbnb rolled out a new “split-stay” booking feature in May in response to consumers’ shifting demand for post-pandemic travel. Will Airbnb’s new booking feature become a game-changer in the lodging industry?

Linchi Kwok
Linchi Kwok
Professor at The Collins College of Hospitality Management
CAL Poly Pomona
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Revenue Management
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Search Marketing
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Short Term Rental (STR)
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Vacation Rentals
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Linchi Kwok
by Linchi Kwok
30 June 2022CAL Poly PomonaSearch Marketing
Should hotels offer Airbnb's new split-stay booking options too?
Opinion

Hotel Marketing 2.0

As the hotel industry continues to transition away from the financial stresses and operational upheavals of COVID to a more stable post-pandemic position, owners and operators are taking stock and working to embrace to a new normal.

Allison Handy
Allison Handy
Chief Commercial Officer, Prism Hotels & Resorts
Prism
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Revenue Management
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Search Marketing
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Digital Marketing
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Allison Handy
by Allison Handy
15 June 2022PrismSearch Marketing
Prism Hotels & Resorts