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Metasearch parity solved: Increase bookings by 33%
Opinion

Metasearch parity solved: Increase bookings by 33%

Price Match on Meta is a game-changing new feature within the Triptease Data Marketing Platform that allows hoteliers to discount the direct price for each individual meta customer at just the right time and by just enough to make the direct price t...

Holly Groom
Holly Groom
Lead Product Marketing Manager at Triptease
Triptease
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Information Technology
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Revenue Management
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Online Travel Agencies (OTA)
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Search Marketing
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Innovation
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Holly Groom
by Holly Groom
8 February 2023TripteaseSearch Marketing
Metasearch parity solved: Increase bookings by 33%
Supplier News

Google’s Free Booking Links: The Secret Weapon for Hotels in the Battle for Direct Bookings

There’s no denying the dominance of Google when it comes to search marketing. In October 2022, Google’s market share of search was 91.2%, making it by far the most popular search engine in the world.For hotels, Google offers numerous opportunities f...

D-EDGE Hospitality Solutions
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Search Marketing
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Advertising
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Google’s Free Booking Links: The Secret Weapon for Hotels in the Battle for Direct Bookings 2 February 2023D-EDGE Hospitality SolutionsSearch Marketing
Google’s Free Booking Links: The Secret Weapon for Hotels in the Battle for Direct Bookings
Search Marketing Trends and Must-Haves for Hotels in 2023
Opinion

Search Marketing Trends and Must-Haves for Hotels in 2023

If you’re in the lodging industry, you’re well aware that hotel occupancy and average daily rates (ADRs) have been rising throughout 2022. What’s more, similar growth projections are with the caveat of economic forecast adjustments projected by Smit...

Gaurav Varma
Gaurav Varma
Director of Product Marketing at Milestone Inc.
Milestone Inc.
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Sales & Marketing
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Search Marketing
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Gaurav Varma
by Gaurav Varma
27 December 2022Milestone Inc.Search Marketing
Search Marketing Trends and Must-Haves for Hotels in 2023
Supplier News

Growing reservations volume shows the value of Google Hotel Ads for small accommodation providers

As hoteliers continue to battle economic challenges and build out strategies to successfully recover from the impacts of the pandemic, Google Hotel Ads is providing a way for small properties to maximise bookings and revenue.

Little Hotelier
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Mobile Marketing
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Online Travel Agencies (OTA)
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Search Marketing
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Digital Marketing
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Advertising
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Growing reservations volume shows the value of Google Hotel Ads for small accommodation providers18 December 2022Little HotelierSearch Marketing
Growing reservations volume shows the value of Google Hotel Ads for small accommodation providers
Supplier News

Learn from the brightest minds in the hospitality industry

The Direct Booking Summit is an event that welcomes hoteliers to share their problems, find solutions and build a supportive community focussed on increasing direct bookings. Our recent summit in New Orleans was no different.

Triptease
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CRM & Loyalty
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Online Travel Agencies (OTA)
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Search Marketing
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Digital Marketing
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Learn from the brightest minds in the hospitality industry25 November 2022TripteaseSearch Marketing
Learn from the brightest minds in the hospitality industry
Explainer

Using Data to Find Sustainable Travelers for Your Destination

As a destination marketer, you work hard to increase awareness of your destination to stay top of mind when travelers are searching for their next trip. As you work to grow your visitation numbers with the right visitors for your destination, you’re...

Sojern
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Environment & Sustainability
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Search Marketing
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Digital Marketing
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Consumer Trends
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Using Data to Find Sustainable Travelers for Your Destination23 November 2022SojernSearch Marketing
Sojern