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Explainer

Using Data to Find Sustainable Travelers for Your Destination

As a destination marketer, you work hard to increase awareness of your destination to stay top of mind when travelers are searching for their next trip. As you work to grow your visitation numbers with the right visitors for your destination, you’re...

Sojern
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Environment & Sustainability
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Consumer Trends
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Using Data to Find Sustainable Travelers for Your Destination23 November 2022SojernSearch Marketing
Sojern
Four Free (or Nearly Free) Things to Boost Your Property’s Online Visibility
Opinion

Four Free (or Nearly Free) Things to Boost Your Property’s Online Visibility

Establishing a strong online presence is critical for lodging operators to stand out from the ever-increasing competition in the market today. In 2021 alone, Booking.com spent over $3.8 billion on marketing efforts, and other OTAs and big hotel bran...

Kent Schnepp
Kent Schnepp
Program Director - Cloudbeds Amplify
Cloudbeds
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Property Technology
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Digital Marketing
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Kent Schnepp
by Kent Schnepp
30 September 2022CloudbedsSearch Marketing
Four Free (or Nearly Free) Things to Boost Your Property’s Online Visibility
Opinion

What hoteliers should know about Google’s recent (August 2022) update

Google recently launched (August 2022) a “helpful content update” to encourage more people-focused content. Due to this shake-up, many search rankings have changed and will continue to do so over the coming weeks.

David Scott
David Scott
Lead Consultant of Indy Hotel Management
Indy Hotel Management
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Search Marketing
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Content Marketing
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David Scott
by David Scott
12 September 2022Indy Hotel ManagementSearch Marketing
Indy Hotel Management
Google’s Helpful Content Update: A Time of Reckoning for Hospitality & Travel Tech Marketers
Opinion

Google’s Helpful Content Update: A Time of Reckoning for Hospitality & Travel Tech Marketers

Recently, Google announced an update to its search algorithm designed to boost original, helpful content and devalue low-quality content. It’s part of a broader, long-term initiative to improve the quality of search results and give greater visibili...

Daniel E. Craig
Daniel E. Craig
Founder, Reknown
Reknown
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Search Marketing
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Content Marketing
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Daniel E. Craig
by Daniel E. Craig
6 September 2022ReknownSearch Marketing
Google’s Helpful Content Update: A Time of Reckoning for Hospitality & Travel Tech Marketers
What if your restaurant (or business) is threatened with a one-star Google review?
Opinion

What if your restaurant (or business) is threatened with a one-star Google review?

No matter how impeccable service a restaurant provides, chances are it will still receive negative online reviews from time to time. Recently, some top-rated restaurants in San Francisco and New York, including those with Michelin stars, began recei...

Linchi Kwok
Linchi Kwok
Professor at The Collins College of Hospitality Management, Cal Poly Pomona
CAL Poly Pomona
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Legal
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Reputation Management
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Food and beverage
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Linchi Kwok
by Linchi Kwok
25 August 2022CAL Poly PomonaSearch Marketing
What if your restaurant (or business) is threatened with a one-star Google review?
Google just elevated content marketing to unprecedented levels
Opinion

Google just elevated content marketing to unprecedented levels

Google just announced that it would be launching a new search algorithm update over the next few weeks, enabling people to find high-quality content. The new ranking improvements aim to reduce the low-quality or unoriginal content that people find i...

Max Starkov
Max Starkov
Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
NYU
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Search Marketing
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Digital Marketing
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Content Marketing
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Max Starkov
by Max Starkov
24 August 2022NYUSearch Marketing
Google just elevated content marketing to unprecedented levels