Search Marketing

What a Google Breakup Would Mean for Travel

There has been a flurry a legislative activity in the U.S. in the past few days to stop Google and other big tech firms from using their market power to self-promote their own products, and to break up Google’s advertising businesses, but their outc...

skift Inc.

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Online Travel Agencies (OTA)

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What a Google Breakup Would Mean for Travel

Airbnb’s Next Big Change: Search

Airbnb announced a big earnings quarter on Tuesday and as part of that, also hinted at a big change coming in its product next week: a complete redesign of how people search on its service.

skift Inc.

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Online Travel Agencies (OTA)

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Search Marketing

Airbnb’s Next Big Change: Search

The Evolution of Google Hotel Search Results

Google is quickly becoming the complete funnel for many of the searches and transactions we make online. When we first published this article in 2018, Google already made significant strides within the hotel and travel space and was in the process o...

TravelBoom

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Revenue Management

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Search Marketing

The Evolution of Google Hotel Search Results

Local SEO for Hotels: 12 Tips for Better Local Rankings

Local SEO for hotels is a crucial component of online success and determines whether someone searching for hotels in your area sees your property on the search engine results page (SERP). This stage in the hotel booking process is incredibly importa...

TravelBoom

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Search Marketing

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Digital Marketing

Local SEO for Hotels: 12 Tips for Better Local Rankings

Why Meta Matters For Direct Hotel Bookings

When it comes to driving direct bookings, many hotels only have a limited number of tactics to employ. Hotel marketing tools like organic content, social postings, email marketing, and others all help drive interest in a property, but these tools ar...

TravelBoom

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Revenue Management

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Online Travel Agencies (OTA)

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Digital Marketing

Why Meta Matters For Direct Hotel Bookings

Guestline announces new global connectivity partnership with Google to help hotels drive more direct bookings

This new collaboration between Guestline and Google will enable hoteliers to increase direct booking volumes and revenues by automatically exposing rates and inventory directly to Google as part of their free booking links.

Guestline Ltd

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Property Technology

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Search Marketing

Guestline announces new global connectivity partnership with Google to help hotels drive more direct bookings

Google’s free hotel booking links arrive on Search and Maps

Google’s free hotel booking links arrive on Search and Maps

Google is expanding its free hotel booking links to show on Search and Maps, the company announced Wednesday. The company is also adding reporting capabilities, support for hotel rates in Google Business Profiles and rolling out Local Posts to hotel...

searchengineland.com

searchengineland.com

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Search Marketing

Google’s free hotel booking links arrive on Search and Maps

Book On Google For Hotels To Shut After Low Take-up

Google will shut down its “Book on Google” option for hotels as of May 25 due to low usage from both partners and consumers.

Phocuswire

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Online Travel Agencies (OTA)

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Digital Marketing

Book On Google For Hotels To Shut After Low Take-up

Mews Unfold unpacked: winning the booking

Session three of Mews Unfold was a deep dive into Winning the Booking: Industry Forecasts. Our expert panel considered important questions about driving direct bookings, the roles of OTAs, and the importance of leveraging Google.

Tom Brown

Senior Copywriter at Mews

Mews Systems Ltd

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Online Travel Agencies (OTA)

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Mews Systems Ltd

How Iberostar Group Used SEO To Improve Performance During COVID-19

Pep Juaneda Grimalt, digital marketing manager for the Iberostar Group, said a “very fluid communication” between Google and Iberostar’s ad agency, Ad-machina, led to success in a recent campaign during COVID-19.

MediaPost Communications

MediaPost Communications

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Digital Marketing

How Iberostar Group Used SEO To Improve Performance During COVID-19