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Press Release

6 ways to increase your property’s ranking in OTA searches

Online travel agency (OTA) search rankings can often leave hotel revenue and channel managers perplexed. It’s not always apparent why one hotel is placed above another in the rankings. And to complicate things even more, the algorithms that determin...

Lighthouse
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Sales & Marketing
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Online Travel Agencies (OTA)
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Search Marketing
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Digital Marketing
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6 ways to increase your property’s ranking in OTA searches 6 November 2024LighthouseSales & Marketing
6 ways to increase your property’s ranking in OTA searches
Les Roches & ILUNION Hotels Present the Results of the First Hotel Innovation Barometer
Performance

Les Roches & ILUNION Hotels Present the Results of the First Hotel Innovation Barometer

ILUNION Hotels and Les Roches Global Hospitality Education, one of the world’s leading institutions in hospitality management and luxury tourism education, have unveiled the results of the First Hotel Innovation Barometer during the III Global Summi...

Les Roches Global Hospitality Education
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Sales & Marketing
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Markets & Performance
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Hotelschools | Universities
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Innovation
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Les Roches & ILUNION Hotels Present the Results of the First Hotel Innovation Barometer 5 November 2024Les RochesSales & Marketing
Les Roches & ILUNION Hotels Present the Results of the First Hotel Innovation Barometer
ChatGPT’s Real-Time Web Search is a Game Changer for Hotel Marketing
Opinion

ChatGPT’s Real-Time Web Search is a Game Changer for Hotel Marketing

The launch of real-time web search capabilities in ChatGPT marks an exciting new chapter in the way we search for information online. While Google has been the default for finding quick answers, ChatGPT’s web browsing introduces unique advantages th...

DJ Vallauri
DJ Vallauri
Founder, President & CEO - Lodging Interactive
Lodging Interactive
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Sales & Marketing
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Search Marketing
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Digital Marketing
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Chatbots, Robotics & AI
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DJ Vallauri
by DJ Vallauri
5 November 2024Lodging InteractiveSales & Marketing
ChatGPT’s Real-Time Web Search is a Game Changer for Hotel Marketing
Opinion

Food for thought: systemic underinvestment in hospitality marketing

With the 2025 budgeting season in hospitality underway, it’s not too late to compare marketing spend in hospitality to the broader economy. As per Gartner CMO Spend Survey, the average 2024 marketing budgets are 7.7% of total revenue, the lowest pos...

Max Starkov
Max Starkov
Hospitality & Online Travel Tech Consultant
NYU
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Sales & Marketing
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Revenue Management
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Digital Marketing
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Max Starkov
by Max Starkov
4 November 2024NYUSales & Marketing
NYUSPS Jonathan M. Tisch Center for Hospitality and Tourism
Opinion

How Payment Flexibility Can Increase Your Hotel Sales

Guests expect convenience and flexibility at every turn - including when it comes to paying for their hotel experience. One powerful, yet often overlooked sales strategy is offering flexible payment options. By meeting these expectations, you can at...

Lauren Hall
Lauren Hall
Founder & CEO at iVvy
iVvy
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Sales & Marketing
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Revenue Management
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MICE
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Digital Marketing
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Lauren Hall
by Lauren Hall
4 November 2024iVvySales & Marketing
iVvy
2025 Hotel Industry Playbook: Embrace Change or Risk Irrelevance
Opinion

2025 Hotel Industry Playbook: Embrace Change or Risk Irrelevance

2024 was a wake-up call for the hotel industry. Record performance may have stolen headlines, but the reality was less glamorous: growth rates stabilized, and staffing gaps stretched resources thin. The industry is at a tipping point. Although techn...

Pedro Colaco
Pedro Colaco
CEO at GuestCentric Systems
GuestCentric Systems
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Sales & Marketing
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Innovation
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Guest Experience
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Pedro Colaco
by Pedro Colaco
31 October 2024GuestCentric SystemsSales & Marketing
2025 Hotel Industry Playbook: Embrace Change or Risk Irrelevance