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Enhancing hospitality marketing: Leveraging Google Search Ads within Cendyn Digital Marketing Platform

In today’s digital age, effective marketing strategies are essential for hotels to stay competitive and drive direct bookings. One of the key components of a successful digital marketing strategy is paid search advertising, which allows hotels to re...

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Enhancing hospitality marketing: Leveraging Google Search Ads within Cendyn Digital Marketing Platform 5 April 2024Cendyn™Advertising
Enhancing hospitality marketing: Leveraging Google Search Ads within Cendyn Digital Marketing Platform
The LIV Hospitality Design Awards celebrates the winners of the 4th edition!
Press Release

The LIV Hospitality Design Awards celebrates the winners of the 4th edition!

The esteemed LIV Hospitality Design Awards proudly announces the winners of its highly anticipated fourth edition, recognizing exceptional architectural ventures and interior design projects that are shaping the global hospitality industry. The subm...

LIV Hospitality Design Awards
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Hotel Openings
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The LIV Hospitality Design Awards celebrates the winners of the 4th edition!19 March 2024LIV Hospitality Design AwardsAdvertising
The LIV Hospitality Design Awards celebrates the winners of the 4th edition!
Online Travel Giants Set New Record For Marketing Spend In ‘23
External

Online Travel Giants Set New Record For Marketing Spend In ‘23

Financial figures from Expedia Group, Booking Holdings, Airbnb and Trip.com Group – four of the largest online travel agencies in the world – show the companies spent a record amount of money to promote their brands and attract customers in 2023, as...

Phocuswire
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Online Travel Agencies (OTA)
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Online Travel Giants Set New Record For Marketing Spend In ‘2313 March 2024PhocuswireAdvertising
Online Travel Giants Set New Record For Marketing Spend In ‘23
Supplier News

Use TravelAds automated bidding to eliminate guesswork and stay competitive

As digital media experts in the travel space, we know that getting your target audience’s attention is more complex than ever, with the variety of resources they turn to and the multiple ways that travelers engage with advertising across different c...

Expedia Group Media Solutions
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Use TravelAds automated bidding to eliminate guesswork and stay competitive 1 March 2024Expedia Group Media SolutionsAdvertising
Use TravelAds automated bidding to eliminate guesswork and stay competitive
Opinion

Why hotels shouldn’t rely on ROAS to measure the success of a campaign

Return on Ad Spend (ROAS) is a familiar metric within the digital marketing landscape, often employed to gauge the efficiency of marketing expenditure. However, for some marketers ROAS has become the singular metric that defines whether a campaign w...

Tina Markowitz
Tina Markowitz
Vice President of Digital Marketing Media & Analytics at Cendyn
Cendyn™
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Tina Markowitz
by Tina Markowitz
27 February 2024Cendyn™Advertising
Cendyn™
Opinion

TravelAds tips and tricks to boost hotel bookings

To help you efficiently and effectively boost bookings and meet your advertising goals, our digital experts consistently analyze our exclusive first-party data. This data contains valuable insights including travel trends, market conditions, travel ...

Haley White
Haley White
Director of Business Development, Expedia Group Media Solutions
Expedia Group Media Solutions
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Haley White
by Haley White
26 February 2024Expedia Group Media SolutionsAdvertising
Expedia Group Media Solutions
Opinion

Visuals in vogue: Revolutionizing hospitality & travel marketing

Visuals have long played a significant role in the advertisement of travel destinations. During the 1930s, travel advertising posters were booming in the hope of stimulating the depression-era economy (see some examples by clicking on the previous l...

Lionel Saul
Lionel Saul
Research Assistant at Ecole Hôtelière de Lausanne (EHL)
EHL
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Lionel Saul
by Lionel Saul
23 February 2024EHLAdvertising
EHL Hospitality Business School
Supplier News

Travel advertising solutions for the travelers’ buying journey

Travel advertising is most effective when you understand your audience — and that includes the complex journey today’s travelers take before booking. Our custom research reveals what people do as they gather inspiration and conduct research prior to...

Expedia Group Media Solutions
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Travel advertising solutions for the travelers’ buying journey22 February 2024Expedia Group Media SolutionsAdvertising
Travel advertising solutions for the travelers’ buying journey