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How travelers find destinations for their trips

In today’s digital-first era, there’s a myriad of influential resources that inspire travelers to seek out certain destinations. From viral content on social media and posts from friends and family to destination sites and travel blogs, where people...

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How travelers find destinations for their trips30 July 2024Expedia Group Media SolutionsAdvertising
How travelers find destinations for their trips
What will be the impact on hotel marketing of Google abandoning its vision for a future without third-party cookies?
Opinion

What will be the impact on hotel marketing of Google abandoning its vision for a future without third-party cookies?

Background - Google just announced it was abandoning its quest to remove support of third-party cookies in its popular browser Chrome after four years of delays to find an alternative, citing “the amount of work it would take to move away from cooki...

Max Starkov
Max Starkov
Hospitality & Online Travel Tech Consultant
NYU
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Max Starkov
by Max Starkov
24 July 2024NYUAdvertising
What will be the impact on hotel marketing of Google abandoning its vision for a future without third-party cookies?
Press Release

2024 HSMAI Adrian Awards Open for Entries: Wish You Were Here

The Hospitality Sales and Marketing Association International (HSMAI) is now accepting entries for 2024 Adrian Awards. The theme for the 68th annual Adrian Awards competition is Wish You Were Here, highlighting the most memorable and successful trav...

The Hospitality Sales and Marketing Association International (HSMAI)
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2024 HSMAI Adrian Awards Open for Entries: Wish You Were Here16 July 2024HSMAIAdvertising
2024 HSMAI Adrian Awards Open for Entries: Wish You Were Here
Press Release

First-party data is key in a new era of digital advertising

Data and cookies have long been used in advertising to understand, target, retarget, track, and report on consumers’ purchasing journey. Many of these capabilities have been enabled by third-party cookies, the technological cornerstone of personaliz...

Expedia Group Media Solutions
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First-party data is key in a new era of digital advertising12 July 2024Expedia Group Media SolutionsAdvertising
First-party data is key in a new era of digital advertising
Press Release

Accor Beats the Drum in Global Marketing and Communications Awards Program

Global hospitality leader, Accor, is delighted to announce the receipt of a Silver accolade for its 100 Bites of Singapore marketing and advertising campaign at the annual The Drum Awards for Marketing held in Singapore on 30 May 2024.

Accor
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Accor Beats the Drum in Global Marketing and Communications Awards Program18 June 2024AccorAdvertising
Accor Beats the Drum in Global Marketing and Communications Awards Program
Supplier News

The EU Digital Markets Act (DMA) is changing Google Search, but not how hoteliers had hoped

In response to DMA regulations, Google introduced several significant changes to hotel search result pages in January. Our recent analysis reveals several concerning trends . Organic and unpaid traffic to hotel websites and booking revenue have fall...

D-EDGE Hospitality Solutions
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Revenue Management
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The EU Digital Markets Act (DMA) is changing Google Search, but not how hoteliers had hoped18 June 2024D-EDGE Hospitality SolutionsAdvertising
The EU Digital Markets Act (DMA) is changing Google Search, but not how hoteliers had hoped